Our category-defining campaign made OxyChem the industry authority.

OxyChem sought to increase awareness of the societal benefits of calcium chloride as a superior alternative to rock salt. Our mission was to convince governmental/municipal officials and commercial property owners that calcium chloride would reduce the liability risk, property and equipment damage, and environmental impact associated with typical ice-melting products. Mission accomplished…with a mix of website enhancements, instructional videos, case studies, white papers and PR outreach, site traffic experienced a cumulative month-to-month increase of 164%.

Blue Flame Thinking Campaign Development
Blue Flame Thinking Website Design
Blue Flame Thinking Web Design

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