When we clinked glasses with Revel, it was a good year for original thinking.
Revel Custom Wine Cellars had a patented design innovation that made their circular, rotating shelves the toast of the industry. But their brand needed a richer, more sophisticated identity to help it stand out in the crowded luxury wine rack niche. So we helped them uncork a distinctive marketing personality via an enhanced website, video, print materials, and public relations. It turned out to be vintage Blue Flame Thinking.