3 min readCreating Value with RevOps
May 10, 2024
You’ve probably heard the trending term Revenue Operations, also known as RevOps, in your marketing circles. You may be wondering…
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3 min readMay 10, 2024
You’ve probably heard the trending term Revenue Operations, also known as RevOps, in your marketing circles. You may be wondering…
2 min readMay 3, 2024
B2B marketing and lead generation have changed significantly in the last few years. How? Regardless of the market or industry—the…
2 min readApril 22, 2024
It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is…
3 min readMarch 28, 2024
A strategic marketing plan is like a funnel. You cast a wide net, then keep narrowing things down to identify…
4 min readMarch 18, 2024
Managing pay-per-click (PPC) marketing campaigns can be time-consuming and challenging, but following our easy guide can help enhance your campaigns….
2 min readFebruary 29, 2024
CEOs, managers, and financial advisory services have long used video (live stream or prerecorded) to connect with employees, share important…
2 min readFebruary 21, 2024
You may be surprised when BFT brings a website developer into the project process early on – maybe even from…
2 min readJanuary 30, 2024
How to Stand Out in a Crowded Marketplace We have great respect for our wealth management clients. They’re smart, passionate…
4 min readNovember 15, 2023
Using AI in business is gaining serious traction. Unless you’ve been living in the remote woods of Canada for the…
3 min readNovember 15, 2023
Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and…
3 min readSeptember 25, 2023
Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall…
3 min readSeptember 8, 2023
Your website is the most visible view of your brand and products or services. Prospects and clients are visiting to…
2 min readJuly 19, 2023
As a digital marketing agency, we’ve built hundreds of websites. Each one has its own unique story, brand, and challenges….
2 min readJuly 11, 2023
Tiffany knows a thing or two about solving complex problems. Her brain is always buzzing to find the why behind…
2 min readJune 28, 2023
As a digital marketing partner to our clients, we’ve seen it all when it comes to service and product campaigns….
2 min readMarch 16, 2023
There’s been quite a bit of chatter around ChatGPT over the last several weeks. Like any company, we have a…
3 min readMarch 13, 2023
As an investment management marketer, you know how important keeping your website up-to-date is to your organization. There are many…
< 1 min readMarch 7, 2023
Honored to Be Among Top Agencies in Michigan Blue Flame Thinking has been named as one of the top web…
< 1 min readMarch 6, 2023
On July 1st, 2023, Google Analytics 4 (GA4) will officially replace Universal Analytics. At some unknown point between now and…
3 min readFebruary 21, 2023
Social media is full of intriguing and informative videos. You’ll see everything from short, rapid-fire entertaining clips to longer ones…
2 min readJanuary 18, 2023
Any digital marketing conversation you’ve had recently probably included the topic of keyword research. These are the words, phrases and…
3 min readNovember 17, 2022
As a digital B2B agency focused on technical industries, we’ve seen a full range of search engine optimization activity over…
2 min readOctober 31, 2022
The North American Academy of Interactive and Visual Arts (AIVA) has recognized several of our client’s websites in the 17th edition…
2 min readJuly 5, 2022
As an agency that specializes in industries that tend to be very technical, we are sometimes asked how we can…
< 1 min readMarch 1, 2022
In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at…
2 min readJanuary 3, 2022
Blue Flame Thinking has gained national recognition as a top web and app development company in the USA by Techreviewer.co,…
< 1 min readDecember 16, 2021
Clutch—a leading ratings and review platform for IT, marketing, and other business service providers—has named Blue Flame Thinking (BFT) to…
3 min readSeptember 13, 2021
In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This…
2 min readAugust 5, 2021
Define. Deliver. Discuss. In recent years, interest in environmental, social, and governance (ESG) investing has increased. In fact, a study…
< 1 min readJuly 29, 2021
Honored to Be Among Top B2B Agencies Blue Flame Thinking has been named as one of three top B2B marketing…
2 min readJune 10, 2021
Rebecca’s personal philosophy is “better and better,” which, as luck would have it, aligns nicely with our agency’s motto of…
2 min readMay 21, 2021
Becoming better educated about your finances—from spending to savings to investments—is something most people would benefit from. Whether you’re a…
4 min readMay 20, 2021
For years, I’ve been a fan of the way Basecamp thinks about both product development and customers’ needs. Also, I…
2 min readMay 14, 2021
The times they are a-changin’. I grew up in a family with a Bob Dylan fan, and the lyrics of…
< 1 min readApril 27, 2021
Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web…
2 min readMarch 18, 2021
As colleagues who have spent many years in the financial services industry in different roles, we’ve had the privilege of…
< 1 min readMarch 10, 2021
Our digital marketing specialist, Beth, feels digital marketing is key to building customer loyalty because it allows you to meet…
< 1 min readMarch 2, 2021
Sydney believes in pushing herself by having the courage to try new things and being brave enough to make mistakes….
3 min readJanuary 28, 2021
The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity…
< 1 min readJanuary 12, 2021
Léon’s secret marketing power is authenticity, and that’s something he brings to everything he touches. From designing client brochures to…
3 min readDecember 9, 2020
If 2020 taught us anything as marketers, it’s the importance of being agile. Seemingly overnight, many of our clients had…
< 1 min readDecember 1, 2020
When Danielle puts her mind to something, she’s all in. She thrives on crushing goals and overcoming challenges and appreciates…
< 1 min readOctober 29, 2020
In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at…
4 min readOctober 23, 2020
One of the reasons I enjoy participating on panels with people I’ve never met before is that the other panelists…
3 min readAugust 20, 2020
Like everything else in today’s world, the COVID-19 pandemic has turned content marketing on its ear. Chances are that the…
3 min readAugust 6, 2020
Beginning in 2021, the way users interact with and experience your website’s pages will influence rankings. Google’s latest algorithm update…
< 1 min readJune 26, 2020
In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at…
2 min readJune 18, 2020
Video is undeniably one of the most engaging and effective ways to communicate with any audience. We’re all familiar with…
3 min readMay 6, 2020
UX Is a Holistic Process UX has become ubiquitous. A search for “UX” on LinkedIn alone returns well over 1…
3 min readMay 5, 2020
Every good app or website begins with a strong structure, and designing wireframes is one of the key tools for…
5 min readApril 22, 2020
In our ever-changing and technology-dominated world, your brand and digital properties need to keep up with the pace of web…
3 min readApril 16, 2020
COVID-19 has many of us learning how to effectively work remotely. For teams that are used to working in person,…
5 min readApril 7, 2020
Over the last 10+ years, the popularity and focus on UX for digital products and properties has grown by leaps…
2 min readMarch 13, 2020
Given the growing concerns over Coronavirus (COVID-19), we wanted you to be aware of the extra steps we’re taking to…
3 min readJanuary 23, 2020
In October 2019, Google announced a new core algorithm update known as BERT, short for “Bidirectional Encoder Representations from Transformers.” Google…
3 min readNovember 27, 2019
Last year, we did something new at Blue Flame Thinking to celebrate the end of the year and the holidays….
< 1 min readNovember 19, 2019
Laurie isn’t one to shy away from tough challenges or complex topics in her role as an Account Director. In…
2 min readNovember 18, 2019
Google recently announced a significant update to its algorithms: They now treat nofollow attributes as hints for ranking purposes. So,…
2 min readNovember 11, 2019
Back in September, I had the privilege of attending Digital Summit in Detroit for the third time, along with my co-worker,…
3 min readNovember 5, 2019
When it comes to your organization’s website, it’s easy to get complacent about its performance and focus on other business…
2 min readOctober 15, 2019
When Kelsie chose her major in college, she didn’t know much about web or digital development. But with her drive…
3 min readOctober 7, 2019
When it comes to designing a website, it’s easy to want to jump to seeing a large, beautiful site on…
4 min readSeptember 3, 2019
As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand….
4 min readAugust 12, 2019
Designing a good mobile user experience and interface is not an effortless task. Today’s mobile users are sophisticated, impatient, very…
< 1 min readAugust 8, 2019
For Daniel, a designer with Blue Flame Thinking, an important part of creating work that resonates with audiences is a…
< 1 min readJuly 10, 2019
We’re more than halfway through 2019, but ineffective, outdated and unhelpful websites still hamstring a majority of organizations’ marketing efforts….
< 1 min readJune 7, 2019
Our own Jason Wagner recently served as a coach and mentor for the Grand Rapids edition of Techstars Startup Weekend,…
2 min readMay 20, 2019
Last week’s annual Morningstar Investment Conference at Chicago’s McCormick Place gave our team an opportunity to catch up with ongoing…
2 min readApril 12, 2019
Collaborating with clients on their digital marketing strategies, especially on ideas that may be outside of the box, is the…
2 min readMarch 22, 2019
Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand…
< 1 min readMarch 8, 2019
Building the right a brand story, one that really resonates with the people you want it to, is something of…
2 min readFebruary 22, 2019
Inspiration can come in many forms: a new song, brilliant sunsets, even a clever headline. For more than a few…
3 min readFebruary 15, 2019
Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if…
2 min readJanuary 29, 2019
While social in 2019 may not have the cleanest reputation, it’s still the best place for B2B marketers to engage…
2 min readJanuary 25, 2019
With revenue from ecommerce projected to grow by 8.6% annually through 2022, ensuring your digital presence is as compelling as…
< 1 min readOctober 1, 2018
Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on…
2 min readSeptember 7, 2018
Every industry has its own language. From acronyms to buzzwords, we all have a verbal shorthand we use at work….
2 min readAugust 9, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
4 min readAugust 1, 2018
Today marks my one-year anniversary as a small business owner. I’ve never thought of myself as an entrepreneur, but I…
2 min readJuly 6, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
3 min readMay 31, 2018
Your logo is great. Everyone agrees that it’s clever, smart and sophisticated. It even looks amazing on mobile. It’s simple…
2 min readMay 8, 2018
Recall an experience where you established a connection with something you touched. Perhaps it was that warm, rough, sunlit stucco…
3 min readMarch 22, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2 min readMarch 2, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
< 1 min readFebruary 21, 2018
From keeping us organized to understanding the most complicated of requests, we wouldn’t know what to do without our account…
3 min readFebruary 5, 2018
While the outcome of the Super Bowl was in doubt up until the end, the advertising challenge was settled early—at…
< 1 min readFebruary 2, 2018
The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website Marquette Associates needed its financial consulting website to work…
< 1 min readJanuary 8, 2018
Pentair’s Website Earns Awards In the First Year As a respected leader in the pool product manufacturing industry, Pentair sets…
< 1 min readDecember 21, 2017
The Power of Proper Punctuation Admittedly, we have a passion for grammar, in general, and punctuation, in particular. A well-crafted…
3 min readDecember 7, 2017
It’s time to unsubscribe. If you have any brand affinity at all, you’ve probably subscribed to notifications from the brands…
2 min readDecember 1, 2017
Tyler Wayner, Junior Designer at Blue Flame Thinking From creating GIFs for our clients’ social posts to designing their websites, Tyler…
4 min readNovember 16, 2017
On the Road to Grandma’s House You may know “Little Red Riding Hood” as a cautionary folk tale about placing…
< 1 min readAugust 2, 2017
Pentair took home the Silver at Chief Marketer’s PRO Awards for “Best Holiday or Seasonal-Themed Campaign.” Now, since awards are…
March 14, 2017
A quick web search on the term “Dark Data” will give you chills. You’ll come across articles outlining its high…
3 min readFebruary 13, 2017
Adapting a Beta Mindset We believe considering our work as “done” is not as helpful to our clients as it…
February 6, 2017
When it comes to football, the sign of a good Super Bowl is when the game is more exciting than…
3 min readJanuary 20, 2017
You’ve created great content, crafted a compelling call to action (CTA) and built a special landing page. But, do you…
3 min readDecember 16, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2 min readDecember 9, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2 min readNovember 18, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
3 min readNovember 11, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
3 min readNovember 4, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2 min readOctober 27, 2016
Virtual Merchandising Considerations How do you translate offline brand affection into an online destination for virtual merchandising when retailing isn’t…
2 min readSeptember 15, 2016
The truth is familiarity can lead to familiar solutions. Sometimes, you’re just too close to the subject to see beyond…
3 min readJuly 6, 2016
Dream big? Start small. Analytics. We’ve all been there: an annual or quarterly meeting, a state-of-the-organization address, a corporate debriefing….
3 min readJuly 1, 2016
Cleaner Targeting with Personas While programmatic media buys can help pinpoint where targeted audience members are likely to be when…
4 min readJuly 1, 2016
I recently had the opportunity to attend the NewsCred #ThinkContent Summit 2016 in New York. This year’s theme, “Convergence: The…
2 min readJune 17, 2016
Nobody likes to be labeled. Being painted with broad strokes rarely captures a true likeness and can lead to false…
2 min readJune 10, 2016
For many businesses, having a social media strategy means posting to LinkedIn, Facebook and Twitter. All are highly effective channels…
Blue Flame Thinking
625 Kenmoor Ave SE
Suite 301-3
Grand Rapids, MI 49546
Remote offices in Chicago and suburbs
