3 Questions With Amanda Jakubowski

Written by

Addie Whelan

Social Media Specialist

Social media is truly where Addie lives, simultaneously managing our clients’ social strategy across channels and target audiences. Understandably, Addie and her phone are rarely apart as she scrolls for inspiration, trends and tactics that we can adapt for use by our clients. While she joined BFT out of college, Addie has been running an online music publication in her spare time since she was 19. Her photographs of touring bands are as captivating and her concert attendance is mind-boggling.

Boosting posts and creating custom-image Facebook ads are just the beginning of what I can do!

Fast Facts:

  • Has too many photos of other people’s dogs.
  • Playlist making master.
  • Radiohead is the best concert I’ve never seen. Really, what do you have to do to get tickets?

Recognition

Davey Gold Award, W3 Silver Award, Web Marketing Association, Webby People’s Voice Nominee

Gayle Ronan

Content Director

As Content Director, Gayle oversees editorial creation across the firm. With a financial background in providing banking and wealth management services—and later covering business, investment and personal finance topics for media outlets like MSNBC and Bloomberg—Gayle is most often attached to our professional service clients’ projects. With an ability to match her writing tone to the client or publication, Gayle writes across all channels, from digital ad campaigns and social media posts to blogs, authored articles and researched papers…with a few brochures and website refreshes thrown in.

Whether it’s marketing content or writing under my own byline, the goal is always about making complex concepts and products understandable to those who use them.

Fast Facts:

  • Actually likes walking the dog.
  • A fan of good street art.
  • If forced, would choose clothes over food…and actually has!

From keeping us organized to understanding the most complicated of requests, we wouldn’t know what to do without our account managers…literally. They tell us what to do! Amanda Jakubowski, December’s Employee of the Month, is among those who help ensure we get it all done.

  1. What do you love about being an account manager?

The opportunity to learn from clients and other BFTers. I’ve always been a chatty person, so this role gives me the ability to connect with people of all different disciplines and learn from them.

  1. Cookies, brownies, cake or pie?

Trick question! They are all good, except pie…I don’t know why, but I’m not into the flaky crust. (Oh, great, the pie lovers now hate me.) But as a foodie, the best is a cheesecake brownie.

  1. What is your secret weapon as a marketer?

I’m reading “Grit” by Angela Duckworth right now, and she talks about how effort and grittiness can lead to achievement. I’ve never described myself as a natural at anything, so I find this book very relatable. There is a certain vulnerability that keeps you driven, and that is my secret weapon: being open to my weaknesses but persistent in my pursuit to grow. I am always striving to better my knowledge base, and that is very beneficial in the world of marketing.

BONUS weapon: My dog, Mia, is also an incredible influence on me. She reminds me to stay “soft” and love life fully.

Actually, Amanda, you’re a natural at keeping clients and co-workers focused and happy, for which we are all thankful!