3 Questions With Bill Barsanti

Written by

Addie Whelan

Social Media Specialist

Social media is truly where Addie lives, simultaneously managing our clients’ social strategy across channels and target audiences. Understandably, Addie and her phone are rarely apart as she scrolls for inspiration, trends and tactics that we can adapt for use by our clients. While she joined BFT out of college, Addie has been running an online music publication in her spare time since she was 19. Her photographs of touring bands are as captivating and her concert attendance is mind-boggling.

Boosting posts and creating custom-image Facebook ads are just the beginning of what I can do!

Fast Facts:

  • Has too many photos of other people’s dogs.
  • Playlist making master.
  • Radiohead is the best concert I’ve never seen. Really, what do you have to do to get tickets?

Recognition

Davey Gold Award, W3 Silver Award, Web Marketing Association, Webby People’s Voice Nominee

Gayle Ronan

Content Director

As Content Director, Gayle oversees editorial creation across the firm. With a financial background in providing banking and wealth management services—and later covering business, investment and personal finance topics for media outlets like MSNBC and Bloomberg—Gayle is most often attached to our professional service clients’ projects. With an ability to match her writing tone to the client or publication, Gayle writes across all channels, from digital ad campaigns and social media posts to blogs, authored articles and researched papers…with a few brochures and website refreshes thrown in.

Whether it’s marketing content or writing under my own byline, the goal is always about making complex concepts and products understandable to those who use them.

Fast Facts:

  • Actually likes walking the dog.
  • A fan of good street art.
  • If forced, would choose clothes over food…and actually has!

Recently, we welcomed Bill Barsanti to the BFT team as a Senior Account Director. Bill brings with him more than 30 years of advertising and marketing experience. It’s experience he gained working on both the agency and client sides of the business.

While we know he’s a well-rounded and seasoned marketer, we needed to know more. Here’s what we found out.

  1. What is it about marketing that keeps you in the game…and brought you to BFT?

Marketing has always fascinated me. When done well, it’s a great balance of both analytical and creative thinking. Not a lot of disciplines provide that same blending of science and art. I think that fits well with my personality.  I started my career at an advertising agency and then migrated from there to the client side. Later, I moved to a firm that primarily provided purely strategic marketing resources. When the opportunity to join BFT arose, I was excited to get back into a more traditional agency environment, particularly one with such strong digital expertise.

  1. What was or would be your best day ever? 

There probably will never be any days as exhilarating or memorable as the days my children were born. But now, the days I enjoy most are the ones I spend with my wife and children in some sort of outdoor activity like skiing, hiking, whitewater rafting, etc.

  1. What is your go-to recipe and why? 

I love to cook but rarely follow a recipe, unless it’s an intricate dessert. My go-to meals really depend on the season, the occasion and the people I’m cooking for. I guess, overall, I lean more towards Mediterranean-style cooking. But this time of year, I make a lot more warm, comfort foods like stews, soups, gumbos and potpies.

Hmmm, looking forward to “New Guy Makes Lunch Day.” Thanks, Bill!