3 Questions With Eryn Leedy

Blue Flame Thinking Social Media Strategist Eryn Leedy

Written by

Gayle Ronan

Content Director

As Content Director, Gayle oversees editorial creation across the firm. With a financial background in providing banking and wealth management services—and later covering business, investment and personal finance topics for media outlets like MSNBC and Bloomberg—Gayle is most often attached to our professional service clients’ projects. With an ability to match her writing tone to the client or publication, Gayle writes across all channels, from digital ad campaigns and social media posts to blogs, authored articles and researched papers…with a few brochures and website refreshes thrown in.

Whether it’s marketing content or writing under my own byline, the goal is always about making complex concepts and products understandable to those who use them.

Fast Facts:

  • Actually likes walking the dog.
  • A fan of good street art.
  • If forced, would choose clothes over food…and actually has!

Ruth Rich

Senior Copy Editor

Ruth brings a passion for new word order to our content. Hers is the final say when it comes to comma placement, the judicious use of an exclamation point and the adherence to consistency and following each client’s tone and editorial style. Whether it’s Web content, an ad, a blog article or a social post, Ruth wields her knowledge and enthusiasm for getting messages understood in the service of clarity and effectiveness. With more than 18 years of experience—the majority of them spent at Fitch Ratings and BFT—Ruth’s skills in editing, writing and project management help us maintain the quality of the content we produce.

Today, copy literally has only a few seconds to make its impact. Within those seconds it needs to be concise, informative and, above all, engaging.

Fast Facts:

  • Curator of the office radio playlist.
  • Heart of a Chicagoan, product of the Rocky Mountains.
  • Knows her skater slang.

Building the right a brand story, one that really resonates with the people you want it to, is something of a passion for Eryn, who recently joined Team BFT as our social media strategist. In her not-so-spare time, you can find her exploring the great outdoors or swinging a hammer indoors as she works to renovate her 120-year-old home. Get to know more of Eryn’s story here. 

After working on the client side, coordinating marketing activities, why focus on social media and strategy?

I think social media should be at the core of every company’s communication strategy. It’s not going anywhere any time soon and the benefits, if done right, can be exponential. It’s a way to connect with people and consumers on a whole different level and even learn some things about your brand you might not be aware of. Social media is exciting, challenging and about making connections.

Has pursuing your master’s degree changed your approach to brand storytelling?

I’m very early in my master’s program, but learning to be a more objective communicator.

One person to have a beer with anyone living or dead—who would it be?

I’m going to say Jennifer Lawrence. She seems like a very strong, funny, independent woman who doesn’t care what anyone thinks.

Thanks, Eryn! We’re happy we were able to connect with you!