3 Questions with Jason Wagner

Written by

Gayle Ronan

Content Director

As Content Director, Gayle oversees editorial creation across the firm. With a financial background in providing banking and wealth management services—and later covering business, investment and personal finance topics for media outlets like MSNBC and Bloomberg—Gayle is most often attached to our professional service clients’ projects. With an ability to match her writing tone to the client or publication, Gayle writes across all channels, from digital ad campaigns and social media posts to blogs, authored articles and researched papers…with a few brochures and website refreshes thrown in.

Whether it’s marketing content or writing under my own byline, the goal is always about making complex concepts and products understandable to those who use them.

Fast Facts:

  • Actually likes walking the dog.
  • A fan of good street art.
  • If forced, would choose clothes over food…and actually has!

Addie Whelan

Social Media Coordinator

Social media is truly where Addie lives, simultaneously managing our clients’ social strategy across channels and target audiences. Understandably, Addie and her phone are rarely apart as she scrolls for inspiration, trends and tactics that we can adapt for use by our clients. While she joined BFT out of college, Addie has been running an online music publication in her spare time since she was 19. Her photographs of touring bands are as captivating and her concert attendance is mind-boggling.

Boosting posts and creating custom-image Facebook ads are just the beginning of what I can do!

Fast Facts:

  • Has too many photos of other people’s dogs.
  • Playlist making master.
  • Radiohead is the best concert I’ve never seen. Really, what do you have to do to get tickets?

Recognition

Davey Gold Award, W3 Silver Award, Web Marketing Association, Webby People’s Voice Nominee

Earlier this month, we welcomed Jason Wagner to our Digital team as a developer. With a professional background that ranges from retail management to start-up entrepreneur to Web development, Jason has a broad range of experience and brings a wealth of knowledge, a passion for cooking and a drive to always keep learning. Learn more about Jason Wagner in our three questions below.

What would your ideal client project be?

My ideal project would be a partnership where the client is interested in making life better for their target audience and has an understanding that the reason people come to their website or use their app isn’t because of them. Instead, they’re looking to solve a problem they have.

So, it’s important to ask: What’s your value prop? How can you solve their problem? How can we apply UX principles to make it an enjoyable experience?

All too often, companies and individuals make their websites or apps all about them. The best client projects are when the focus is on the user and are always looking for ways to improve the experience.

How did selling cosmetics prepare you for dressing up a website’s functionality?

Well, you don’t just sell a lipstick, just like you don’t just sell a website. There’s so much more. It is about what the person, or client, is looking to accomplish. We all have to face the world, and you own how you would like to navigate through it. Along the way, it’s nice to have someone who can help you achieve your goals. Whether you are learning to use a make-up brush for the first time or you need help getting your brand across, having someone to help you grow makes all the difference. Both have tools, color theory and how you apply/layout sections. To me, it’s the journey and how to apply those tools as needed.

Breakfast of champions or breakfast burrito?

Breakfast burrito—especially the breakfast burrito at Dan’s Diner.

Thanks, Jason! We’re happy to have you—and your restaurant recommendations—onboard!