3 Questions With Sam Suranne

Written by

Gayle Ronan

Content Director

As Content Director, Gayle oversees editorial creation across the firm. With a financial background in providing banking and wealth management services—and later covering business, investment and personal finance topics for media outlets like MSNBC and Bloomberg—Gayle is most often attached to our professional service clients’ projects. With an ability to match her writing tone to the client or publication, Gayle writes across all channels, from digital ad campaigns and social media posts to blogs, authored articles and researched papers…with a few brochures and website refreshes thrown in.

Whether it’s marketing content or writing under my own byline, the goal is always about making complex concepts and products understandable to those who use them.

Fast Facts:

  • Actually likes walking the dog.
  • A fan of good street art.
  • If forced, would choose clothes over food…and actually has!

Ruth Rich

Senior Copy Editor

Ruth brings a passion for new word order to our content. Hers is the final say when it comes to comma placement, the judicious use of an exclamation point and the adherence to consistency and following each client’s tone and editorial style. Whether it’s Web content, an ad, a blog article or a social post, Ruth wields her knowledge and enthusiasm for getting messages understood in the service of clarity and effectiveness. With more than 18 years of experience—the majority of them spent at Fitch Ratings and BFT—Ruth’s skills in editing, writing and project management help us maintain the quality of the content we produce.

Today, copy literally has only a few seconds to make its impact. Within those seconds it needs to be concise, informative and, above all, engaging.

Fast Facts:

  • Curator of the office radio playlist.
  • Heart of a Chicagoan, product of the Rocky Mountains.
  • Knows her skater slang.

Whether it’s teaching herself guitar or working to understand the consumer mindset, Sam Suranne, who joined Blue Flame Thinking as a senior account manager in late October, doesn’t shy away from a challenge. And with seven years of experience working with healthcare clients for firms like AbelsonTaylor, she brings a wealth of knowledge along with her fresh perspective.

What else do you need to know about Sam—other than you don’t want to challenge her on Harry Potter trivia? Well, here are three questions to get you started.

In a profession where days are measured in meetings and unread emails reach three digits by noon, what’s your secret for staying organized?

To-do lists! I live by them both in my personal and professional life.

Care to share your favorite tip for maintaining high-energy productivity throughout the day?

Find the perfect playlist or a podcast specific to what you need to accomplish. Whether it’s several songs to help pump you up and stay motivated or your favorite murder-mystery podcast to keep the mind active during busy work, I find it’s a great way to stay focused.

What is your favorite place you’ve never been to?

Egypt. I was always obsessed with ancient Egypt growing up and really hope to have the opportunity to explore its pyramids, artifacts and museums one day.

Thanks, Sam! We’re excited to learn from all the client insights you uncover!