Illustration of overlapping financial icons in purple and blue

Financial marketing is about making complicated topics understandable and instilling confidence with the right blend of opportunity, creativity, and clarity. We work to position you at the center of your target’s search with smart strategies, strategic implementation, and measurable results to drive awareness and cultivate lasting engagement.

Marketing for Financial Services—Engaging With Your Audience in a Meaningful Way

Digital marketing is the conduit to your engagement strategy, providing many opportunities to reach your audiences and grow your business. Recognizing what’s on a user’s mind and when to make the connection are key. Working with you to understand what your audiences face, we can craft messaging that speaks to their unique needs and puts your services front and center.

Our Engagement Experience Includes:

  • Financial Advisors
  • Institutional Investors
  • High Net Worth Investors
  • Retail Audiences
  • Plan Sponsors
View our financial services work
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Our Financial Marketing Expertise

We stay up to date with current industry trends by following what financial influencers and experts are saying. Then, we apply that thinking to everything from how fund pages are designed to topics for thought capital.

Through the use of carefully considered analytics, we make recommendations on how to improve your current and future digital marketing efforts. Tapping into the benefits of marketing automation, search engine optimization, or targeted social media campaigns, we can help you reach the right audience wherever they are.

No matter your goals, we can help craft a plan to generate the results you’re after.

Core Financial Competencies

  • Mutual Funds
  • ETFs
  • Variable Annuities
  • REITs
  • Retail Banking
  • Commercial Banking
  • Retirement Plans

Who We Serve

Our 40+ years in the financial services space means we’ve seen and done a lot. Our diverse portfolio gives us the unique ability to consider multiple perspectives. We work with the product and service providers, as well as the intermediary and institutional clients they call on. Within banking, we work with retail and commercial lenders. We also have experience with some solution providers that serve the industry.

 

  • Investment Management Companies
  • Banks
  • Wealth Management Firms
  • Investment Consultants
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Marquette Associates website refresh thumbnail by Blue Flame Thinking

Marquette Associates

A new website and improved strategy creates big results for an investment consulting firm.

See related case story

Our Financial Marketing Process

Like you, we have a process that guides our work to ensure we deliver solutions that help you meet your objectives.

Even though we work with similar types of financial firms, the way each one operates is very unique. So, we’ve developed a flexible and agile approach that lets us jump in at any point of your marketing journey. Whether you engage our services on a regular basis, collaborate with our specialists, or seek assistance on specific projects, we will partner with you to build marketing strategies that drive success.

1

Discovery

We dive into your situation to uncover the information we need. We ask questions, and we listen.

2

Strategy

We form critical insights that shape the ultimate strategic road map for moving forward.

We know your audiences. In fact, some of them are our clients, too. We know the lingo and what questions to ask, as well as what can trigger compliance flags. We’re also knowledgeable about the competitive landscape and what’s happening in other industries. We use all of this expertise to help create and deliver better results.

3

Implementation

Next, we bring the strategy to life. Content is written, creative is produced and presented, and development work begins.

Throughout the process, collaboration with you is key. And, our work together doesn’t stop there. Once the campaign is in the marketplace, we can begin to monitor results and optimize our efforts. With today’s many engagement opportunities, it’s important to track how activities are resonating and be ready to adjust as necessary.

Marketing Strategies for Financial Services

Each initiative you launch touches multiple spokes in your marketing hub. In order to increase engagement, these initiatives must adhere to your brand message, work within your digital presence and demonstrate real value to your customers. That’s why collaborating with a marketing agency that knows your audiences, understands your opportunities and challenges, and thinks both strategically and tactically is so important.

We’ll help you provide relevant content that’s connected to your brand message and served up strategically within your digital and traditional footprints.

Messaging Strategy

Serving as the playbook for all communications, an authentic, insightful, simple, and consistent messaging strategy helps ensure your efforts are positioned for success.

Product and Service Rollouts and Promotions

A lot goes into ensuring today’s rollouts and promotions go smoothly. Efforts like these require strategic collaboration that includes expert functions, audience insights, and opportunity touchpoints.

Brand and Digital Presence Refreshes

From a full brand refresh to an updated digital presence, this service is designed to build deeper connections with your current audiences, attract new ones, and create more opportunities.

Content Marketing

Content marketing is an ideal way to boost audience loyalty and advocacy for financial brands by educating customers and empowering them to make more confident decisions.

Social Media Marketing

The right social media strategy can reach your target audience no matter where they are and help you engage connections, build lasting relationships, and grow awareness.

SEO Strategy

Proper size optimization and a solid SEO strategy can ensure your website is visible to your audience when they’re searching for you and your products and services.

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Some of Our Insights on Financial Marketing

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Grand Rapids, Michigan

Blue Flame Thinking 
625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546

Chicago, Illinois

Remote offices in Chicago and suburbs