Digital Marketing Specialist – PPC, SEO, and Analytics

Location: Grand Rapids, MI

Are you ready to find your better this year? We are seeking a Digital Marketing Specialist to support our agency with the proper setup and delivery of new websites, campaigns, and ongoing marketing strategies and tactics. This position will be an important component of our digital strategy group.

Our vision of a successful Digital Marketing Specialist is someone who is highly self-motivated, proactive, and has a working knowledge of current marketing tools and best practices. The main focus of this role will be on PPC, SEO and Analytics.

Digital Marketing Specialist Responsibilities:

  • Collaborate with CSX department and other UX Department groups to create marketing campaigns
  • Identify appropriate KPIs and develop SMART goals to measure strategy effectiveness.
  • Continuously assess emerging platforms, media opportunities, and strategies for relevant opportunities for both BFT and our clients.
  • Manage digital media & communication strategy and posting schedules for BFT and our clients.
  • Develop and pitch digital engagement strategies, including inbound marketing, email, and social campaigns, to new and existing clients.
  • Develop strategies and execute paid social campaigns.
  • Develop strategies and execute PPC campaigns.
  • Implement tracking on websites via Google Tag Manager
  • Assist in technical & on-page SEO tactics
  • Conduct social media audits to ensure best practices are being used
  • Perform other duties as needed


  • Required – Proven experience with PPC strategy and execution
  • Minimum of 2–4 years of professional experience working in digital marketing or advertising with a solid portfolio of work.
  • Bachelor’s degree preferred, not required.
  • Certification(s) and/or proven equivalent, practical experience with HubSpot Marketing Hub and Google Analytics
  • Experience executing paid social media campaigns on various platforms including Facebook Ads, LinkedIn Ads
  • Knowledge and understanding of SEO best practices
  • Ability to effectively prioritize and manage multiple projects at the same time
  • Incredible attention to detail
  • Up-to-date knowledge of social media platforms and trends 
  • Problem-solving skills
  • Commitment to continuous growth and learning
  • Easily picks up new concepts.
  • Knowledge of content management systems including WordPress, Wix, and Ascend by Wix a plus.
Why work for BFT

COVID-19 Work Expectations/Considerations

Most of Blue Flame Thinking’s team has been working from home since the beginning of the pandemic and may continue to operate remotely for some time. While we feel confident working remotely and providing an excellent level of service to our clients, we are a team-based collaborative environment. The ideal candidate should be open to moving into a hybrid work schedule in the near future or be willing to travel occasionally to the office if they do not live in Michigan.

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