April 16, 2020
COVID-19 has many of us learning how to effectively work remotely. For teams that are used to working in person,…
If you’re like many of our clients, you’ve posted COVID-19 communications, you’ve reached out to customers and you’ve aligned your touchpoints. But, have you thought about what’s next? Your audience is actively searching for answers, watching what you and your competitors are doing, and waiting for reassurance. What you decide to do, and not do, now will have a lasting impact on your brand.
Right now, it’s important for you to be out there in the right way, at the right time, with the right message that’s crafted for your customers’ needs. The mindset of your audience has changed, so your approach should, too.
Empathy for your audience has always been important. Recognizing what they need from you right now is key in today’s new world. Your customers need to feel that you get them and you’re there for them.
Are you showing up in the right conversations? What are you saying? Are your clients and prospects paying attention? Having smart discussions is critical.
People are overwhelmed with information that’s constantly changing. You should be ready for these changes with an agile approach that offers what they are looking for, quickly and effectively.
No matter the channel you’re using to reach customers, your strategy should account for the challenging times we’re in and how audiences are reacting. We’ll work with you to understand their experiences and what they need right now.
Consumers want transparency and to know your brand is living up to its core values. How are you supporting your employees and contributing to the cause? We can help you transition your messaging to be authentic, helpful and human.
Offering webpages with clear and current messages, helpful videos and chatbots to improve customer service will keep them coming back. Together, we can connect your brand with the people who need it.
With more people searching online than ever before, how you rank for those search terms is increasingly important. Carefully adjusting your SEO strategy for the changing search needs of your users, will help your audience find you.