It’s the blend of the analytical with the creative that still fuels Bill’s ongoing passion for marketing after nearly 30 years in the business. At BFT, Bill is among our financial services SMEs and balances the management of accounts with business development initiatives. He began his career at Ogilvy & Mather, eventually migrating to the client side of the business, where he worked for Zurich Kemper Investments and Scudder Investments. More recently, he provided purely strategic marketing resources to financial services clients at SwanDog Strategic Marketing.
Not a lot of disciplines depend on the blending of science and art the way advertising and marketing do. It’s a good fit with my personality.