11 Years at BFT
Academy of Interactive & Visual Arts Davey Awards, Web Marketing Association
As Content Director, Gayle oversees editorial creation across the firm. With a financial background in providing banking and wealth management services—and later covering business, investment and personal finance topics for media outlets like MSNBC and Bloomberg—Gayle is most often attached to our professional service clients’ projects. With an ability to match her writing tone to the client or publication, Gayle writes across all channels, from digital ad campaigns and social media posts to blogs, authored articles and researched papers…with a few brochures and website refreshes thrown in.
Whether it’s marketing content or writing under my own byline, the goal is always about making complex concepts and products understandable to those who use them.