4 Years at BFT
W3 Silver Award (3), Davey Silver Award, Davey Gold Award, Web Marketing Association, Webby People’s Voice Nominee
With an unbridled passion for a holistic approach to marketing, Liz’s specialties include digital marketing, traditional and nontraditional media, brand growth, data-driven research, analytics and omnichannel marketing campaigns. For nearly 15 years, Liz has occupied seats on both sides of the client-agency table, having previously worked for BMO Harris Bank, CMK Companies, Carmichael Lynch and Leo Burnett where she managed brands like Subaru, BMW, St. Regis, and Hyatt Hotels to name a few. Her diverse experience working across industries such as hospitality, CPG, automotive, real estate development and financial has allowed her to bring a fresh perspective to her clients and their business needs.
Experience has taught her that the best account folks possess the heart of a creative and the mind of an analyst.
It’s what enables them to balance strategy, data, consumer insights, business objectives and budgets, all while managing projects and serving as the voice of the brand and creative advocates.