Cetera Financial Group

Recruiting Campaign

Cetera Truth Is Campaign Creative by Blue Flame Thinking

It's not just a business transaction. It's a life event.

The dream of many financial advisors? Professional independence. But, our research uncovered a key insight: namely, making the jump from an existing firm was a highly emotional decision. So, we created an array of print, digital, social and thought capital assets, all built on undeniable emotional realities. The truth is…it worked.

Landing page from website that was part of Cetera's recruiting campaign, created by Blue Flame Thinking.
Cetera Truth Is Campaign Elite Publication Ad by Blue Flame Thinking
Cetera Truth Is Campaign Elite Advisor Ad by Blue Flame Thinking
Cetera Truth Is Campaign Elite Microsite by Blue Flame Thinking
Cetera Truth Is Campaign Digital Ads by Blue Flame Thinking
Cetera Truth Is Campaign Publication Ads by Blue Flame Thinking

Campaign Results