As part of our engagement with the National Foundation for Credit Counseling (NFCC) to redesign their website, we determined they needed a way for users to get in contact with a member agency and find information quickly and easily. We introduced a virtual assistant, Penny the Chatbot, which has become a preferred point of customer service.
The NFCC is the largest and longest-serving nonprofit financial counseling organization in the U.S., with a goal of helping people live more financially fit lives. Having partnered with the organization in the past on successful lead-generation and awareness campaigns, they turned to us again to develop a user-friendly website. We did that and more, including an empathetic entry point that’s an alternative to tying up staff and phone lines.