3 min readAugust 6, 2020
Beginning in 2021, the way users interact with and experience your website’s pages will influence rankings. Google’s latest algorithm update…
1 min readJune 26, 2020
In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at…
2 min readJune 18, 2020
Video is undeniably one of the most engaging and effective ways to communicate with any audience. We’re all familiar with…
3 min readMay 6, 2020
UX Is a Holistic Process UX has become ubiquitous. A search for “UX” on LinkedIn alone returns well over 1…
3 min readMay 5, 2020
Every good app or website begins with a strong structure, and designing wireframes is one of the key tools for…
5 min readApril 22, 2020
In our ever-changing and technology-dominated world, your brand and digital properties need to keep up with the pace of web…
3 min readApril 16, 2020
COVID-19 has many of us learning how to effectively work remotely. For teams that are used to working in person,…
5 min readApril 7, 2020
Over the last 10+ years, the popularity and focus on UX for digital products and properties has grown by leaps…
2 min readMarch 13, 2020
Given the growing concerns over Coronavirus (COVID-19), we wanted you to be aware of the extra steps we’re taking to…
3 min readJanuary 23, 2020
In October 2019, Google announced a new core algorithm update known as BERT, short for “Bidirectional Encoder Representations from Transformers.” Google…
3 min readNovember 27, 2019
Last year, we did something new at Blue Flame Thinking to celebrate the end of the year and the holidays….
1 min readNovember 19, 2019
Laurie isn’t one to shy away from tough challenges or complex topics in her role as an Account Director. In…
2 min readNovember 18, 2019
Google recently announced a significant update to its algorithms: They now treat nofollow attributes as hints for ranking purposes. So,…
2 min readNovember 11, 2019
Back in September, I had the privilege of attending Digital Summit in Detroit for the third time, along with my co-worker,…
3 min readNovember 5, 2019
When it comes to your organization’s website, it’s easy to get complacent about its performance and focus on other business…
2 min readOctober 15, 2019
When Kelsie chose her major in college, she didn’t know much about web or digital development. But with her drive…
3 min readOctober 7, 2019
When it comes to designing a website, it’s easy to want to jump to seeing a large, beautiful site on…
4 min readSeptember 3, 2019
As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand….
4 min readAugust 12, 2019
Designing a good mobile user experience and interface is not an effortless task. Today’s mobile users are sophisticated, impatient, very…
1 min readAugust 8, 2019
For Daniel, a designer with Blue Flame Thinking, an important part of creating work that resonates with audiences is a…
1 min readJuly 10, 2019
We’re more than halfway through 2019, but ineffective, outdated and unhelpful websites still hamstring a majority of organizations’ marketing efforts….
1 min readJune 7, 2019
Our own Jason Wagner recently served as a coach and mentor for the Grand Rapids edition of Techstars Startup Weekend,…
2 min readMay 20, 2019
Last week’s annual Morningstar Investment Conference at Chicago’s McCormick Place gave our team an opportunity to catch up with ongoing…
2 min readApril 12, 2019
Collaborating with clients on their digital marketing strategies, especially on ideas that may be outside of the box, is the…
2 min readMarch 22, 2019
Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand…
1 min readMarch 8, 2019
Building the right a brand story, one that really resonates with the people you want it to, is something of…
2 min readFebruary 22, 2019
Inspiration can come in many forms: a new song, brilliant sunsets, even a clever headline. For more than a few…
3 min readFebruary 15, 2019
Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if…
2 min readJanuary 29, 2019
While social in 2019 may not have the cleanest reputation, it’s still the best place for B2B marketers to engage…
2 min readJanuary 25, 2019
With revenue from ecommerce projected to grow by 8.6% annually through 2022, ensuring your digital presence is as compelling as…
1 min readOctober 1, 2018
Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on…
2 min readSeptember 7, 2018
Every industry has its own language. From acronyms to buzzwords, we all have a verbal shorthand we use at work….
2 min readAugust 9, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
4 min readAugust 1, 2018
Today marks my one-year anniversary as a small business owner. I’ve never thought of myself as an entrepreneur, but I…
2 min readJuly 6, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
3 min readMay 31, 2018
Your logo is great. Everyone agrees that it’s clever, smart and sophisticated. It even looks amazing on mobile. It’s simple…
2 min readMay 8, 2018
Recall an experience where you established a connection with something you touched. Perhaps it was that warm, rough, sunlit stucco…
3 min readMarch 22, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2 min readMarch 2, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
1 min readFebruary 21, 2018
From keeping us organized to understanding the most complicated of requests, we wouldn’t know what to do without our account…
3 min readFebruary 5, 2018
While the outcome of the Super Bowl was in doubt up until the end, the advertising challenge was settled early—at…
1 min readFebruary 2, 2018
The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website Marquette Associates needed its financial consulting website to work…
1 min readJanuary 8, 2018
Pentair’s Website Earns Awards In the First Year As a respected leader in the pool product manufacturing industry, Pentair sets…
1 min readDecember 21, 2017
The Power of Proper Punctuation Admittedly, we have a passion for grammar, in general, and punctuation, in particular. A well-crafted…
3 min readDecember 7, 2017
It’s time to unsubscribe. If you have any brand affinity at all, you’ve probably subscribed to notifications from the brands…
2 min readDecember 1, 2017
Tyler Wayner, Junior Designer at Blue Flame Thinking From creating GIFs for our clients’ social posts to designing their websites, Tyler…
4 min readNovember 16, 2017
On the Road to Grandma’s House You may know “Little Red Riding Hood” as a cautionary folk tale about placing…
August 2, 2017
Pentair took home the Silver at Chief Marketer’s PRO Awards for “Best Holiday or Seasonal-Themed Campaign.” Now, since awards are…
March 14, 2017
A quick web search on the term “Dark Data” will give you chills. You’ll come across articles outlining its high…
February 13, 2017
Adapting a Beta Mindset We believe considering our work as “done” is not as helpful to our clients as it…
February 6, 2017
When it comes to football, the sign of a good Super Bowl is when the game is more exciting than…
January 20, 2017
You’ve created great content, crafted a compelling call to action (CTA) and built a special landing page. But, do you…
3 min readDecember 16, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2 min readDecember 9, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2 min readNovember 18, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
3 min readNovember 11, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
3 min readNovember 4, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
October 27, 2016
Virtual Merchandising Considerations How do you translate offline brand affection into an online destination for virtual merchandising when retailing isn’t…
September 15, 2016
The truth is familiarity can lead to familiar solutions. Sometimes, you’re just too close to the subject to see beyond…
July 6, 2016
Dream big? Start small. Analytics. We’ve all been there: an annual or quarterly meeting, a state-of-the-organization address, a corporate debriefing….
July 1, 2016
Cleaner Targeting with Personas While programmatic media buys can help pinpoint where targeted audience members are likely to be when…
July 1, 2016
I recently had the opportunity to attend the NewsCred #ThinkContent Summit 2016 in New York. This year’s theme, “Convergence: The…
June 17, 2016
Nobody likes to be labeled. Being painted with broad strokes rarely captures a true likeness and can lead to false…
June 10, 2016
For many businesses, having a social media strategy means posting to LinkedIn, Facebook and Twitter. All are highly effective channels…
