News & Insights
BFT thoughts on hot marketing topics
We’re committed to keeping you informed and empowered with valuable knowledge that can elevate your marketing strategies. From topics like emerging technologies to best practices, explore our curated marketing insights designed to inspire, educate, and fuel your digital marketing endeavors. Firestarters gathers our thoughts in a fun, digestible newsletter delivered straight to your inbox.
The Misconception of Marketing Spend
June 17, 2025
BFT Celebrates 60th Anniversary June 2025
June 11, 2025
Boost Brand Trust With UGC in 2025
March 21, 2025
Are Value Props Dead? Here’s How to Check the Pulse
January 21, 2025
The Psychology of Headlines in Advertising
January 21, 2025
3 Questions with Junior Project Manager Lauren Hetrick
December 5, 2024
Google’s Latest Automated Keyword Pausing Feature: Is It Beneficial or Challenging for Your Ad Campaigns?
October 17, 2024
One Tiny Little Secret from a Copywriter’s Life
October 9, 2024
3 Questions with Digital Marketing Specialist Amanda Allard
September 18, 2024
Debunking the Silver Bullet of Digital Marketing Tactics
July 24, 2024
A Closer Looks at Google’s New Consent Mode
June 7, 2024
Creating Value with RevOps
May 10, 2024
3 Questions Every Product Launch Should Answer
April 22, 2024
Maximizing the Marketing Funnel
March 28, 2024
Managing an Effective PPC Marketing Campaign
March 18, 2024
How Your Marketing Could Benefit From Avatar Video Using Generative AI
February 29, 2024
Integrating Web Development Early is Key to a Smooth Project Process
February 21, 2024
Differentiating Your Wealth Management Services
January 30, 2024
Leverage the Power of Machine Learning and AI for Companies
November 13, 2023
Using AI Image Generation for Marketing
November 13, 2023
Email Marketing: Best Practices & Pitfalls
September 25, 2023
The Importance of a Website Traffic Analysis
September 8, 2023
Key Considerations for Website Redesigns
July 19, 2023
3 Questions with Copywriter Tiffany Kreh
July 11, 2023
Tips For a Successful Marketing Campaign
June 28, 2023
Navigating the Ins and Outs of Social Media Video
February 21, 2023
SEO: Leverage the Power of Keywords to Drive SEO
January 18, 2023
Blue Flame Thinking wins Gold and two Silvers at the 2022 AIVA w3 Awards for its client websites
October 31, 2022
Fire Starters: The Imaginary Fold
March 1, 2022
Blue Flame Thinking Named to List of 2021 Top Web & App Development Companies in the U.S.
January 3, 2022
BFT Named to Exclusive Clutch 1000 List
December 16, 2021
Mail Privacy Protection and iOS 15
September 13, 2021
ESG Investing and Financial Institutions
August 5, 2021
Building Financial Literacy Via a Cultural Lens
May 21, 2021
Email Marketing in the Land of No Email Trackers
May 20, 2021
The Road Less Traveled… by Women
March 18, 2021
3 Questions With Digital Marketing Specialist Beth Henkels
March 10, 2021
Starting Strong: Tips for Beginning a New Agency Relationship
January 28, 2021
3 Questions With Junior Web Designer Léon Sarfoh
January 12, 2021
Trends and Changes in 2021 Marketing Strategy Planning
December 9, 2020
3 Questions With Account Manager Danielle Bloom
December 1, 2020
2020 Digital Transformation — Virtual Panel
October 23, 2020
The Possibilities of Personalized Video
June 18, 2020
Expanding the Definition of UX
May 6, 2020
What Are the Benefits of Wireframing a Design?
May 5, 2020
5 Website Development Trends to Add to Your Digital Toolkit
April 22, 2020
Blue Flame Thinking’s Favorite Team Collaboration Tools
April 16, 2020
From UX to CX: Expanding the Experience
April 7, 2020
Our Response to Coronavirus (COVID-19)
March 13, 2020
Google’s Latest Search Algorithm Update: BERT
January 23, 2020
2018 Holiday Hurrah Retrospective
November 27, 2019
3 Questions With Account Director Laurie Moran
November 19, 2019
Google Announces Algorithm Update for Nofollow Links
November 18, 2019
Our Top Takeaways From Digital Summit Detroit
November 11, 2019
SEO Best Practices: Steps for Improving Your Website’s Performance
November 5, 2019
3 Questions With Junior Developer Kelsie Miller
October 15, 2019
Why You Should Consider Mobile-First Design
October 7, 2019
Say What You Mean
September 7, 2019
Why Social Media Should Be Included in Your Marketing Strategy
September 3, 2019
Mobile User Experience Best Practices in 2019
August 12, 2019
3 Questions With Designer Daniel Gallegos
August 8, 2019
Is Your Website Crippling Your Marketing Efforts?
July 10, 2019
Techstars Startup Weekend: A Validating Experience
June 7, 2019
Morningstar® Investment Conference Takeaways
May 20, 2019
3 Questions With SEO & Analytics Specialist Rachel Barnes
April 20, 2019
3 Questions With Digital Engagement Strategist Eryn Leedy
March 18, 2019
What’s So Creative About Mornings?
February 22, 2019
Own Google Search Results With Featured Snippets
February 15, 2019
Things Have Changed: Social Media’s Relevance to Marketers Post-2018
January 29, 2019
7 Ways Online Retailers Can Boost Web Page Performance
January 25, 2019
The Role Design Plays in an Agency
October 1, 2018
Other Voices: August 6, 2018
August 9, 2018
Reflections on Leadership: A One-Year Anniversary
August 1, 2018
Other Voices: July 6, 2018
July 6, 2018
They’ll Believe It When They Feel It
May 8, 2018
Other Voices: March 22nd, 2018
March 22, 2018
Other Voices: March 2, 2018
March 2, 2018
Monday AM Quarterbacking: The LII-Edition
February 5, 2018
Marquette Associates New Website Wins Awards
February 2, 2018
Pentair’s New Website Earns Industry Awards
January 8, 2018
The Power of Proper Punctuation
December 21, 2017
‘Tis the Season to Unsubscribe
December 7, 2017
3 Questions with Tyler Wayner
December 1, 2017
Little Red Riding Hood: A Customer Journey Framework for Marketers
November 16, 2017
Finding Their Better: Pentair Pools Takes Silver
August 2, 2017
Data Detective: Are You Afraid of the Dark (Data)?
March 14, 2017
4 Ways to Beta Your Way to Better
February 13, 2017
Monday AM Quarterbacking
February 6, 2017
Data Detective: Digging for Analytical Treasure
January 20, 2017
Other Voices December 16, 2016
December 16, 2016
Other Voices: November 18, 2016
November 18, 2016
Other Voices: November 11, 2016
November 11, 2016
Other Voices December 9, 2016
November 8, 2016
Other Voices: November 4, 2016
November 4, 2016
The Smart Stranger: How an Outside Perspective Boosts Creativity
September 5, 2016
