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What Is Brand? Logo Don’t Brand Me. Don’t Brand Me, No More.
May 31, 2018
Your logo is great. Everyone agrees that it’s clever, smart and sophisticated. It even looks amazing on mobile. It’s simple…
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min read
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They’ll Believe It When They Feel It
May 8, 2018
Recall an experience where you established a connection with something you touched. Perhaps it was that warm, rough, sunlit stucco…
3
min read
Other Voices: March 22nd, 2018
March 22, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2
min read
Other Voices: March 2, 2018
March 2, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
1
min read
3 Questions With Amanda Jakubowski
February 21, 2018
From keeping us organized to understanding the most complicated of requests, we wouldn’t know what to do without our account…
3
min read
Monday AM Quarterbacking: The LII-Edition
February 5, 2018
While the game’s outcome was in doubt up until the end, the advertising challenge was settled early—at least on Twitter,…
1
min read
The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website
February 2, 2018
Marquette Associates needed its financial consulting website to work harder to reach key prospects within the institutional marketplace. Tapping our…
2
min read
3 Questions With Bill Barsanti
January 25, 2018
Recently, we welcomed Bill Barsanti to the BFT team as a Senior Account Director. Bill brings with him more than…
1
min read
Riding the Wave: Pentair’s Streamlined Website Earns Industry Awards
January 8, 2018
As a respected leader in the pool product manufacturing industry, Pentair sets the standard for excellence and innovation. It’s a…
1
min read
The Power of Proper Punctuation
December 21, 2017
Admittedly, we have a passion for grammar, in general, and punctuation, in particular. A well-crafted phrase has as much power…
2
min read
‘Tis the Season to Unsubscribe
December 7, 2017
If you have any brand affinity at all, you’ve probably subscribed to notifications from the brands you love. It’s just…
2
min read
3 Questions with Tyler Wayner
December 1, 2017
From creating GIFs for our clients’ social posts to designing their websites, Tyler Wayner leaves his mark on a wide…
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min read
On the Road to Grandma’s House
November 16, 2017
You may know “Little Red Riding Hood” as a cautionary folk tale about placing too much trust in strangers. However,…
Finding Their Better: Pentair Pools Takes Silver
August 2, 2017
Pentair took home the Silver at Chief Marketer’s PRO Awards for “Best Holiday or Seasonal-Themed Campaign.” Now, since awards are…
Data Detective: Are You Afraid of the Dark (Data)?
March 14, 2017
A quick web search on the term “Dark Data” will give you chills. You’ll come across articles outlining its high…
Springing Forward
February 22, 2017
We’re happy to introduce you to the latest additions to the BFT team. Elise Schmieder, Digital Designer To be honest,…
4 Ways to Beta Your Way to Better
February 13, 2017
We believe considering our work as “done” is not as helpful to our clients as it is to think of…
Monday AM Quarterbacking
February 6, 2017
When it comes to football, the sign of a good Super Bowl is when the game is more exciting than…
Data Detective: Digging for Analytical Treasure
January 20, 2017
You’ve created great content, crafted a compelling call to action (CTA) and built a special landing page. But, do you…
3
min read
Other Voices December 16, 2016
December 16, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2
min read
Other Voices December 9, 2016
December 9, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
2
min read
Other Voices: November 18, 2016
November 18, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
3
min read
Other Voices: November 11, 2016
November 11, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
3
min read
Other Voices: November 4, 2016
November 4, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
Fanning Brand Affection: 5 Key Considerations in Virtual Merchandising
October 27, 2016
How do you translate offline brand affection into an online destination when retailing isn’t your main business? Focus on giving…
The Fresh Faces of Blue Flame Thinking
September 30, 2016
We’ve recently enhanced our client services roster with some fresh faces and even fresher thinking. Meet the newest members of…
The Smart Stranger: How an Outside Perspective Boosts Creativity
September 15, 2016
The truth is familiarity can lead to familiar solutions. Sometimes, you’re just too close to the subject to see beyond…
Data Detective: Building the Big Picture with Analytics
July 6, 2016
Dream big? Start small. We’ve all been there: an annual or quarterly meeting, a state-of-the-organization address, a corporate debriefing. Leadership…
Know Your Audience: Why Personas Are More Important Than Ever
July 1, 2016
While programmatic media buys can help pinpoint where targeted audience members are likely to be when they are looking for…
Content Marketing: Where Marketing, Customers and Your Bottom Line Converge
July 1, 2016
I recently had the opportunity to attend the NewsCred #ThinkContent Summit 2016 in New York. This year’s theme, “Convergence: The…
Mythbusting: 3 Mobile Misconceptions
June 17, 2016
Nobody likes to be labeled. Being painted with broad strokes rarely captures a true likeness and can lead to false…
Beyond Words: How Businesses Use Visual Social Channels to Connect With Customers
June 10, 2016
For many businesses, having a social media strategy means posting to LinkedIn, Facebook and Twitter. All are highly effective channels…