Email Marketing: Best Practices & Pitfalls
September 25, 2023
Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall…
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September 25, 2023
Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall…
September 8, 2023
Your website is the most visible view of your brand and products or services. Prospects and clients are visiting to…
July 19, 2023
As a digital marketing agency, we’ve built hundreds of websites. Each one has its own unique story, brand, and challenges….
July 11, 2023
Tiffany knows a thing or two about solving complex problems. Her brain is always buzzing to find the why behind…
June 28, 2023
As a digital marketing partner to our clients, we’ve seen it all when it comes to service and product campaigns….
March 16, 2023
There’s been quite a bit of chatter around ChatGPT over the last several weeks. Like any company, we have a…
March 13, 2023
As an investment management marketer, you know how important keeping your website up-to-date is to your organization. There are many…
March 7, 2023
Honored to Be Among Top Agencies in Michigan Blue Flame Thinking has been named as one of the top web…
March 6, 2023
On July 1st, 2023, Google Analytics 4 (GA4) will officially replace Universal Analytics. At some unknown point between now and…
February 21, 2023
Social media is full of intriguing and informative videos. You’ll see everything from short, rapid-fire entertaining clips to longer ones…
January 18, 2023
Any digital marketing conversation you’ve had recently probably included the topic of keyword research. These are the words, phrases and…
November 17, 2022
As a digital B2B agency focused on technical industries, we’ve seen a full range of search engine optimization activity over…
October 31, 2022
The North American Academy of Interactive and Visual Arts (AIVA) has recognized several of our client’s websites in the 17th edition…
July 5, 2022
As an agency that specializes in industries that tend to be very technical, we are sometimes asked how we can…
March 1, 2022
In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at…
January 3, 2022
Blue Flame Thinking has gained national recognition as a top web and app development company in the USA by Techreviewer.co,…
December 16, 2021
Clutch—a leading ratings and review platform for IT, marketing, and other business service providers—has named Blue Flame Thinking (BFT) to…
September 13, 2021
In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This…
August 18, 2021
How to Stand Out in a Crowded Marketplace We have great respect for our wealth management clients. They’re smart, passionate…
August 5, 2021
Define. Deliver. Discuss. In recent years, interest in environmental, social, and governance (ESG) investing has increased. In fact, a study…
July 29, 2021
Honored to Be Among Top B2B Agencies Blue Flame Thinking has been named as one of three top B2B marketing…
June 10, 2021
Rebecca’s personal philosophy is “better and better,” which, as luck would have it, aligns nicely with our agency’s motto of…
May 21, 2021
Becoming better educated about your finances—from spending to savings to investments—is something most people would benefit from. Whether you’re a…
May 20, 2021
For years, I’ve been a fan of the way Basecamp thinks about both product development and customers’ needs. Also, I…
May 14, 2021
The times they are a-changin’. I grew up in a family with a Bob Dylan fan, and the lyrics of…
April 27, 2021
Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web…
March 18, 2021
As colleagues who have spent many years in the financial services industry in different roles, we’ve had the privilege of…
March 10, 2021
Our digital marketing specialist, Beth, feels digital marketing is key to building customer loyalty because it allows you to meet…
March 2, 2021
Sydney believes in pushing herself by having the courage to try new things and being brave enough to make mistakes….
January 28, 2021
The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity…
January 12, 2021
Léon’s secret marketing power is authenticity, and that’s something he brings to everything he touches. From designing client brochures to…
December 9, 2020
If 2020 taught us anything as marketers, it’s the importance of being agile. Seemingly overnight, many of our clients had…
December 1, 2020
When Danielle puts her mind to something, she’s all in. She thrives on crushing goals and overcoming challenges and appreciates…
October 29, 2020
In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at…
October 23, 2020
One of the reasons I enjoy participating on panels with people I’ve never met before is that the other panelists…
August 20, 2020
Like everything else in today’s world, the COVID-19 pandemic has turned content marketing on its ear. Chances are that the…
August 6, 2020
Beginning in 2021, the way users interact with and experience your website’s pages will influence rankings. Google’s latest algorithm update…
June 26, 2020
In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at…
June 18, 2020
Video is undeniably one of the most engaging and effective ways to communicate with any audience. We’re all familiar with…
May 6, 2020
UX Is a Holistic Process UX has become ubiquitous. A search for “UX” on LinkedIn alone returns well over 1…
May 5, 2020
Every good app or website begins with a strong structure, and designing wireframes is one of the key tools for…
April 22, 2020
In our ever-changing and technology-dominated world, your brand and digital properties need to keep up with the pace of web…
April 16, 2020
COVID-19 has many of us learning how to effectively work remotely. For teams that are used to working in person,…
April 7, 2020
Over the last 10+ years, the popularity and focus on UX for digital products and properties has grown by leaps…
March 13, 2020
Given the growing concerns over Coronavirus (COVID-19), we wanted you to be aware of the extra steps we’re taking to…
January 23, 2020
In October 2019, Google announced a new core algorithm update known as BERT, short for “Bidirectional Encoder Representations from Transformers.” Google…
November 27, 2019
Last year, we did something new at Blue Flame Thinking to celebrate the end of the year and the holidays….
November 19, 2019
Laurie isn’t one to shy away from tough challenges or complex topics in her role as an Account Director. In…
November 18, 2019
Google recently announced a significant update to its algorithms: They now treat nofollow attributes as hints for ranking purposes. So,…
November 11, 2019
Back in September, I had the privilege of attending Digital Summit in Detroit for the third time, along with my co-worker,…
November 5, 2019
When it comes to your organization’s website, it’s easy to get complacent about its performance and focus on other business…
October 15, 2019
When Kelsie chose her major in college, she didn’t know much about web or digital development. But with her drive…
October 7, 2019
When it comes to designing a website, it’s easy to want to jump to seeing a large, beautiful site on…
September 3, 2019
As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand….
August 12, 2019
Designing a good mobile user experience and interface is not an effortless task. Today’s mobile users are sophisticated, impatient, very…
August 8, 2019
For Daniel, a designer with Blue Flame Thinking, an important part of creating work that resonates with audiences is a…
July 10, 2019
We’re more than halfway through 2019, but ineffective, outdated and unhelpful websites still hamstring a majority of organizations’ marketing efforts….
June 7, 2019
Our own Jason Wagner recently served as a coach and mentor for the Grand Rapids edition of Techstars Startup Weekend,…
May 20, 2019
Last week’s annual Morningstar Investment Conference at Chicago’s McCormick Place gave our team an opportunity to catch up with ongoing…
April 12, 2019
Collaborating with clients on their digital marketing strategies, especially on ideas that may be outside of the box, is the…
March 22, 2019
Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand…
March 8, 2019
Building the right a brand story, one that really resonates with the people you want it to, is something of…
February 22, 2019
Inspiration can come in many forms: a new song, brilliant sunsets, even a clever headline. For more than a few…
February 15, 2019
Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if…
January 29, 2019
While social in 2019 may not have the cleanest reputation, it’s still the best place for B2B marketers to engage…
January 25, 2019
With revenue from ecommerce projected to grow by 8.6% annually through 2022, ensuring your digital presence is as compelling as…
October 1, 2018
Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on…
September 7, 2018
Every industry has its own language. From acronyms to buzzwords, we all have a verbal shorthand we use at work….
August 9, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
August 1, 2018
Today marks my one-year anniversary as a small business owner. I’ve never thought of myself as an entrepreneur, but I…
July 6, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
May 31, 2018
Your logo is great. Everyone agrees that it’s clever, smart and sophisticated. It even looks amazing on mobile. It’s simple…
May 8, 2018
Recall an experience where you established a connection with something you touched. Perhaps it was that warm, rough, sunlit stucco…
March 22, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
March 2, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
February 21, 2018
From keeping us organized to understanding the most complicated of requests, we wouldn’t know what to do without our account…
February 5, 2018
While the outcome of the Super Bowl was in doubt up until the end, the advertising challenge was settled early—at…
February 2, 2018
The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website Marquette Associates needed its financial consulting website to work…
January 8, 2018
Pentair’s Website Earns Awards In the First Year As a respected leader in the pool product manufacturing industry, Pentair sets…
December 21, 2017
The Power of Proper Punctuation Admittedly, we have a passion for grammar, in general, and punctuation, in particular. A well-crafted…
December 7, 2017
It’s time to unsubscribe. If you have any brand affinity at all, you’ve probably subscribed to notifications from the brands…
December 1, 2017
Tyler Wayner, Junior Designer at Blue Flame Thinking From creating GIFs for our clients’ social posts to designing their websites, Tyler…
November 16, 2017
On the Road to Grandma’s House You may know “Little Red Riding Hood” as a cautionary folk tale about placing…
August 2, 2017
Pentair took home the Silver at Chief Marketer’s PRO Awards for “Best Holiday or Seasonal-Themed Campaign.” Now, since awards are…
March 14, 2017
A quick web search on the term “Dark Data” will give you chills. You’ll come across articles outlining its high…
February 13, 2017
Adapting a Beta Mindset We believe considering our work as “done” is not as helpful to our clients as it…
February 6, 2017
When it comes to football, the sign of a good Super Bowl is when the game is more exciting than…
January 20, 2017
You’ve created great content, crafted a compelling call to action (CTA) and built a special landing page. But, do you…
December 16, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
December 9, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
November 18, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
November 11, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
November 4, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
October 27, 2016
Virtual Merchandising Considerations How do you translate offline brand affection into an online destination for virtual merchandising when retailing isn’t…
September 15, 2016
The truth is familiarity can lead to familiar solutions. Sometimes, you’re just too close to the subject to see beyond…
July 6, 2016
Dream big? Start small. Analytics. We’ve all been there: an annual or quarterly meeting, a state-of-the-organization address, a corporate debriefing….
July 1, 2016
Cleaner Targeting with Personas While programmatic media buys can help pinpoint where targeted audience members are likely to be when…
July 1, 2016
I recently had the opportunity to attend the NewsCred #ThinkContent Summit 2016 in New York. This year’s theme, “Convergence: The…
June 17, 2016
Nobody likes to be labeled. Being painted with broad strokes rarely captures a true likeness and can lead to false…
June 10, 2016
For many businesses, having a social media strategy means posting to LinkedIn, Facebook and Twitter. All are highly effective channels…