What’s So Creative About Mornings?
February 22, 2019
Inspiration can come in many forms: a new song, brilliant sunsets, even a clever headline. For more than a few…
February 22, 2019
Inspiration can come in many forms: a new song, brilliant sunsets, even a clever headline. For more than a few…
February 15, 2019
Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if…
January 29, 2019
While social in 2019 may not have the cleanest reputation, it’s still the best place for B2B marketers to engage…
January 25, 2019
With revenue from ecommerce projected to grow by 8.6% annually through 2022, ensuring your digital presence is as compelling as…
January 7, 2019
When we began our search for someone to fill the role of junior Web analytics and SEO specialist, we had…
November 20, 2018
Whether it’s teaching herself guitar or working to understand the consumer mindset, Sam Suranne, who joined Blue Flame Thinking as…
October 24, 2018
When Alex first contacted us this summer about interning for Blue Flame Thinking, his enthusiasm for thoughtful design and creating…
October 1, 2018
Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on…
September 7, 2018
Every industry has its own language. From acronyms to buzzwords, we all have a verbal shorthand we use at work….
August 9, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
August 1, 2018
Today marks my one-year anniversary as a small business owner. I’ve never thought of myself as an entrepreneur, but I…
July 30, 2018
Earlier this month, we welcomed Jason Wagner to our Digital team as a developer. With a professional background that ranges…
July 6, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
May 31, 2018
Your logo is great. Everyone agrees that it’s clever, smart and sophisticated. It even looks amazing on mobile. It’s simple…
May 8, 2018
Recall an experience where you established a connection with something you touched. Perhaps it was that warm, rough, sunlit stucco…
March 22, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
March 2, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
February 21, 2018
From keeping us organized to understanding the most complicated of requests, we wouldn’t know what to do without our account…
February 5, 2018
While the outcome of the Super Bowl was in doubt up until the end, the advertising challenge was settled early—at…
February 2, 2018
The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website Marquette Associates needed its financial consulting website to work…
January 25, 2018
Recently, we welcomed Bill Barsanti to the BFT team as a Senior Account Director. Bill brings with him more than…
January 8, 2018
Pentair’s Website Earns Awards In the First Year As a respected leader in the pool product manufacturing industry, Pentair sets…
December 21, 2017
The Power of Proper Punctuation Admittedly, we have a passion for grammar, in general, and punctuation, in particular. A well-crafted…
December 7, 2017
It’s time to unsubscribe. If you have any brand affinity at all, you’ve probably subscribed to notifications from the brands…
December 1, 2017
Tyler Wayner, Junior Designer at Blue Flame Thinking From creating GIFs for our clients’ social posts to designing their websites, Tyler…
November 16, 2017
On the Road to Grandma’s House You may know “Little Red Riding Hood” as a cautionary folk tale about placing…
August 2, 2017
Pentair took home the Silver at Chief Marketer’s PRO Awards for “Best Holiday or Seasonal-Themed Campaign.” Now, since awards are…
March 14, 2017
A quick web search on the term “Dark Data” will give you chills. You’ll come across articles outlining its high…
February 22, 2017
We’re happy to introduce you to a couple of new hires on the BFT team. Elise Schmeider and Liz Le…
February 13, 2017
Adapting a Beta Mindset We believe considering our work as “done” is not as helpful to our clients as it…
February 6, 2017
When it comes to football, the sign of a good Super Bowl is when the game is more exciting than…
January 20, 2017
You’ve created great content, crafted a compelling call to action (CTA) and built a special landing page. But, do you…
December 16, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
December 9, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
November 18, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
November 11, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
November 4, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on…
October 27, 2016
Virtual Merchandising Considerations How do you translate offline brand affection into an online destination for virtual merchandising when retailing isn’t…
September 30, 2016
We’ve recently enhanced our client services roster with some fresh faces and even fresher thinking. Meet the newest members of…
September 15, 2016
The truth is familiarity can lead to familiar solutions. Sometimes, you’re just too close to the subject to see beyond…
July 6, 2016
Dream big? Start small. Analytics. We’ve all been there: an annual or quarterly meeting, a state-of-the-organization address, a corporate debriefing….
July 1, 2016
Cleaner Targeting with Personas While programmatic media buys can help pinpoint where targeted audience members are likely to be when…
July 1, 2016
I recently had the opportunity to attend the NewsCred #ThinkContent Summit 2016 in New York. This year’s theme, “Convergence: The…
June 17, 2016
Nobody likes to be labeled. Being painted with broad strokes rarely captures a true likeness and can lead to false…
June 10, 2016
For many businesses, having a social media strategy means posting to LinkedIn, Facebook and Twitter. All are highly effective channels…