3 Questions with Tyler Wayner

Written by

Addie Whelan

Social Media Specialist

Social media is truly where Addie lives, simultaneously managing our clients’ social strategy across channels and target audiences. Understandably, Addie and her phone are rarely apart as she scrolls for inspiration, trends and tactics that we can adapt for use by our clients. While she joined BFT out of college, Addie has been running an online music publication in her spare time since she was 19. Her photographs of touring bands are as captivating and her concert attendance is mind-boggling.

Boosting posts and creating custom-image Facebook ads are just the beginning of what I can do!

Fast Facts:

  • Has too many photos of other people’s dogs.
  • Playlist making master.
  • Radiohead is the best concert I’ve never seen. Really, what do you have to do to get tickets?


Davey Gold Award, W3 Silver Award, Web Marketing Association, Webby People’s Voice Nominee

Gayle Ronan

Content Director

As Content Director, Gayle oversees editorial creation across the firm. With a financial background in providing banking and wealth management services—and later covering business, investment and personal finance topics for media outlets like MSNBC and Bloomberg—Gayle is most often attached to our professional service clients’ projects. With an ability to match her writing tone to the client or publication, Gayle writes across all channels, from digital ad campaigns and social media posts to blogs, authored articles and researched papers…with a few brochures and website refreshes thrown in.

Whether it’s marketing content or writing under my own byline, the goal is always about making complex concepts and products understandable to those who use them.

Fast Facts:

  • Actually likes walking the dog.
  • A fan of good street art.
  • If forced, would choose clothes over food…and actually has!

From creating GIFs for our clients’ social posts to designing their websites, Tyler Wayner leaves his mark on a wide variety of projects for Blue Flame Thinking. After he was named Employee of the Month this past October, we sat down with him to better understand the man, the myth and the legend. Here’s what we learned instead.

  1. Why digital design and what is it about your work as a designer that gets you out of bed every morning?

I love making things that people want to interact with. I also just like solving problems. At Blue Flame Thinking, I’m not stuck doing the same thing day after day. One day, I get to redesign a pool manufacturing company’s website. The next, I animate a series of Little Red Riding Hood GIFs for a blog post. Then, I turn around and design an iPad app for a big trade show. The next week, I work with the Dev team writing code for a financial client’s website. Also, there is always more to learn and new technologies or techniques to adapt for use in the next project.

  1. Why are cats, the most antisocial of domesticated animals, so “memeable” on social media? And, which one is your favorite…meme that is?

I couldn’t tell you why cats. In my opinion, they are the most disagreeable pets in existence—one that wouldn’t hesitate to eat your face off if you died (known fact!)So I don’t know why they are used as memes so much. They are cute as kittens but outgrow that quickly to become stuck-up hairballs with claws—personal experience talking.

Now, here’s a meme worth remembering:

  1. If BFT were recast as a Star Wars movie, which character would you be?

Obi-Wan Kenobi because the Facebook quiz told me so. According to this insightful piece of analysis, I am civilized, calm and have a good sense of humor, even when those around me don’t. I can hold my own in a fight but prefer it when things don’t get too exciting. All in all, I’d say that seems pretty accurate…and I’m okay with it.

We are, too. Thanks, Tyler!