Copywriting
Effective content is the cornerstone of successful marketing endeavors, generating engagement, building brand authority, and driving conversions. At BFT, we specialize in crafting compelling content that resonates with your audience and achieves your business objectives. From SEO copywriting to content marketing strategy development, our team of skilled copywriters and content strategists is dedicated to delivering results that exceed expectations.
Content marketing services: elevating your brand through compelling content
- Copywriting Services – Engage your audience and drive action with expertly crafted copy that speaks to their needs and desires.
- Content Marketing Strategy – Develop a comprehensive content marketing strategy that aligns with your business goals and resonates with your target audience.
- Content Creation – From blog posts to social media content and beyond, we create compelling content that captivates and converts.
- SEO Copywriting – Optimize your content for search engines and improve your online visibility with targeted SEO copywriting techniques.
- Website Copywriting – Make a lasting impression with website copy that effectively communicates your brand message and drives conversions.
- Website Content Strategy – Enhance user experience and improve search engine rankings with a well-defined website content strategy that brings cohesion and consistency to your messaging.
- B2B Content Strategy – Reach and engage business customers with a tailored B2B content strategy that addresses their unique needs and challenges.
- Digital Content Strategy – Develop a cohesive digital content strategy that integrates with your overall marketing efforts and drives results.
Recent copywriting work
What’s your marketing problem or question?
Our collective thinking
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The Misconception of Marketing Spend
Savvy B2B companies launch digital marketing campaigns, particularly on Google Ads. We understand the urge to get results now—but it’s a mistake to dive directly into campaigns without fully strategizing. Effective planning and execution are key. The assumption is that spending budget = instant leads. However, this is a common misconception when spending money on…
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BFT Celebrates 60th Anniversary June 2025
2025 has been wild in the marketing world, but we’re thrilled that our agency is turning the big 6-0 this year! We’re grateful for the opportunities we’ve had to work with clients near and far. From just a few miles away in Grand Rapids or Chicago to locations like New Jersey, Connecticut, Kansas, Texas, and…
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Google Ads, Automation & AI: Why Expert Guidance Matters
Artificial intelligence (AI) is reshaping how we advertise online. Google Ads has embraced AI with tools that generate headlines, keywords, and ad copy, and campaigns like Performance Max that automatically optimize for results. But while AI makes ad management more accessible, it doesn’t make it easier to master. That’s why marketing agencies like Blue Flame Thinking are…
