OxyChem

Integrated Awareness Campaign

Services

Branding & Design, Marketing Strategy, Digital Marketing, Paid Advertising & Campaigns, Copywriting

Industries

Industrial Marketing

Credits

OxyChem is one of the largest producers of calcium chloride in North America.

To help them improve awareness/comprehension of their PELADOW brand and improve sales of branded product in bags and pails for sidewalk snow and ice control we developed an integrated campaign with paid search, digital display advertising, and print advertising.

OxyChem Snow and Ice Campaign Full Page Ad by Blue Flame Thinking

OxyChem Snow and Ice Campaign Bin Dump by Blue Flame Thinking

OxyChem Snow and Ice Campaign Microsite Ad by Blue Flame Thinking

OxyChem Snow and Ice Campaign Hand by Blue Flame Thinking

OxyChem Snow and Ice Campaign Pub Ad 2 by Blue Flame Thinking

OxyChem Snow and Ice Campaign Display Ad 2 by Blue Flame Thinking

OxyChem Snow and Ice Campaign Hopper by Blue Flame Thinking

OxyChem Snow and Ice Campaign Pallet by Blue Flame Thinking

Snow in July

Sometimes the weather doesn’t cooperate. Rather than wait for it to start snowing in July we built the set, staged the scene and made it snow for our client.

OXYchem behind the scenes shot from Blue Flame Thinking

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Integrated Awareness Campaign

Services

Industries

Credits

Snow in July

Grand Rapids, Michigan

Chicago, Illinois

Firestarters