Digital Marketing
With a rapidly changing landscape and new digital marketing tools emerging every day, reaching your audience can seem challenging. That’s where we come in. We can work within your marketing automation framework, using analytical tools to understand your audiences, and then create the overarching strategy to help connect with them.
As experienced practitioners in digital marketing, we focus on helping you enhance your digital footprint, whether that includes SEO, social media marketing, display advertising, or email campaigns. Our team is well-versed in AI tools, using Gemini, Claude, ChatGPT, and Copilot in our everyday workflows. If you need help with AI-enabled services, we offer that track.
Digital marketing services we offer
Accessibility and adaptability are the keys to managing constant change in the digital marketing space. Whether you’re looking for a partner to steer you in the right direction or a guide through a particular marketing tactic or advertising platform, we can help you through the nuances and set you up for success.
We recognize that AI tools are rapidly transforming how most companies do business. We’re here to help you through the transition. Ask our team about what AI-enabled services we offer, and how they can help you specifically.
- Marketing Automation & Implementation – Streamlining campaigns and processes to increase efficiency and effectiveness in marketing automation tools. We’ll analyze results with AI tools to help see where we should go next.
- Search Engine Optimization (SEO) & Content Strategy – Enhancing website visibility and relevance through strategic content creation and optimization techniques. We’re also skilled in helping clients answer “People Also Ask” questions and FAQs for LLM schema and AI Overview answers.
- Paid Search & Display Ads – Utilizing targeted advertising on search engines and other platforms to drive traffic and conversions.
- Email Marketing & Segmentation – Crafting personalized email campaigns and segmenting audiences for more effective communication and engagement. We’ll help you A/B test to optimize subject lines, CTAs, and preheaders.
- Social Media Marketing – Leveraging social media platforms to build brand awareness, engage with audiences, and drive traffic and conversions.
- Display Advertising – Placing visual ads on websites, apps, and other digital platforms to increase brand visibility and reach.
- Video Marketing – Creating and promoting video content to engage audiences, convey messages, and drive actions.
Recent digital marketing work
What’s your marketing problem or question?
Our collective thinking
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Owning a Niche: Digital Marketing for Specialist Firms
B2B buyers don’t search for generalists. They search for the firm that solves their exact problem. Here’s how to make sure you’re the one they find.
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3 Questions with Junior Project Manager Chelsey Fabiano
Chelsey joins us as a Junior Project Manager, and it didn’t take long to notice she has an ear for a good idea wherever she finds one—whether that’s bouncing thoughts back and forth with a coworker or catching a spark of inspiration mid-hockey game. She’s just as comfortable turning a big, fuzzy idea into a…
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AI for Institutional Fund Marketing: Smarter Positioning, Targeting, and Growth
Marketing investment solutions to RIAs, institutional allocators, plan sponsors, and platforms has never been easy. These audiences are sophisticated, selective, and constantly evaluating new opportunities. They’re also inundated with information. At Blue Flame Thinking (BFT), we’re seeing AI reshape how asset and investment managers approach institutional fund marketing. AI can help teams work smarter, uncover…
