Digital Marketing
With a rapidly changing landscape and new digital marketing tools emerging every day, reaching your audience can seem challenging. That’s where we come in. We can work within your marketing automation framework, using analytical tools to understand your audiences, and then create the overarching strategy to help connect with them. As experienced practitioners in digital marketing, we focus on helping you enhance your digital footprint, whether that includes SEO, social media marketing, display advertising, or email campaigns.
Digital marketing services we offer
Accessibility and adaptability are the keys to managing constant change in the digital marketing space. Whether you’re looking for a partner to steer you in the right direction or a guide through a particular marketing tactic or advertising platform, we can help you through the nuances and set you up for success.
- Marketing Automation & Implementation – Streamlining campaigns and processes to increase efficiency and effectiveness in marketing automation tools.
- Search Engine Optimization (SEO) & Content Strategy – Enhancing website visibility and relevance through strategic content creation and optimization techniques.
- Paid Search & Display Ads – Utilizing targeted advertising on search engines and other platforms to drive traffic and conversions.
- Email Marketing & Segmentation – Crafting personalized email campaigns and segmenting audiences for more effective communication and engagement.
- Social Media Marketing – Leveraging social media platforms to build brand awareness, engage with audiences, and drive traffic and conversions.
- Display Advertising – Placing visual advertisements on websites, apps, and other digital platforms to increase brand visibility and reach.
- Video Marketing – Creating and promoting video content to engage audiences, convey messages, and drive actions.
Recent digital marketing work
What’s your marketing problem or question?
Our collective thinking
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The Misconception of Marketing Spend
Savvy B2B companies launch digital marketing campaigns, particularly on Google Ads. We understand the urge to get results now—but it’s a mistake to dive directly into campaigns without fully strategizing. Effective planning and execution are key. The assumption is that spending budget = instant leads. However, this is a common misconception when spending money on…
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BFT Celebrates 60th Anniversary June 2025
2025 has been wild in the marketing world, but we’re thrilled that our agency is turning the big 6-0 this year! We’re grateful for the opportunities we’ve had to work with clients near and far. From just a few miles away in Grand Rapids or Chicago to locations like New Jersey, Connecticut, Kansas, Texas, and…
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Google Ads, Automation & AI: Why Expert Guidance Matters
Artificial intelligence (AI) is reshaping how we advertise online. Google Ads has embraced AI with tools that generate headlines, keywords, and ad copy, and campaigns like Performance Max that automatically optimize for results. But while AI makes ad management more accessible, it doesn’t make it easier to master. That’s why marketing agencies like Blue Flame Thinking are…
