ShapeLog can make a dumbbell as smart as the latest fitness accessory…a fact we used to base their direct mail campaign on.
As a fitness technology startup with a sensor product that gathers information as users interact with exercise equipment—no watch or personal data input needed—ShapeLog has something revolutionary to offer both fitness firms and equipment makers. With the company about to attend a major industry trade show, the goal wasn’t just to be seen—it was to interact with 20+ key industry leaders. To ensure it did, ShapeLog approached us to concept and create a highly targeted direct mail piece no one could ignore.