Josh Stauffer

CEO and President

Years at BFT

Recognition

Addy Gold Award (2), W3 Silver Award (3), Davey Silver Award (2), Addy Award Winner, Davey Gold Award, Web Marketing Association, Webby People’s Voice Nominee

An optimistic believer in digital’s transformative power on the landscape of B2B2C marketing, Josh brings over a decade of agency experience to his role as CEO and President of Blue Flame Thinking. He also brings a lifetime spent in the act of artistic creation and expression…and some serious programming skills.

Josh’s journey from artist to programmer of enterprise-grade software applications to digital marketing team leader to business owner began with the realization that the act of creating is more important than the medium used.

“It’s not that I am less of a ‘maker’ now. I’m just making something that serves other makers: an agency that provides clients and staff members with a better way to express themselves.”

Fast Facts

Works through the technical complexities of a large investment manager or manufacturer website with ease.
Believes everything can be more visual, from automation workflows to manufacturing specs to mutual fund and ETF reporting.
Digs in and asks all the right questions upfront for each initiative.
Classically trained oil painter and illustrator.
5:30 a.m. CrossFit junkie.

Wealth Management Marketing: Why Working with an Experienced Marketing Firm Matters

The last few years have brought significant activity in the wealth management space, with headlines featuring acquisitions, consolidations, expansions, advisor movement, marketing trends, and new efficiency solutions. Recent reports project that 20% of asset and wealth managers will be acquired by the end of 2029 and discuss reaching wider audiences and planning for future growth. At BFT,…
Top 5 Reminders for Financial Advisor Conversations

In the fast-paced world of financial advising, every conversation counts. Here are five essential reminders for anyone looking to make a meaningful impact in discussions with financial advisors. Throughout our years of working with both investment providers and wealth management firms on their marketing and communication initiatives, we’ve had the benefit of speaking with scores…
Why You Need a Trusted Marketing Agency Partner in 2024

B2B marketing and lead generation have changed significantly in the last few years. How? Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. Greater care and expertise are needed to avoid missed opportunities when budgets…
How Your Marketing Could Benefit From Avatar Video Using Generative AI

CEOs, managers, and financial advisory services have long used video (live stream or prerecorded) to connect with employees, share important information, or relay updates. Now generative image AI tools can help us create an avatar, train software to mimic our voice, upload a script, and splice them all together for the final product. Avatars can…
Leverage the Power of Machine Learning and AI for Companies

Using AI in business is gaining serious traction. Unless you’ve been living in the remote woods of Canada for the last year (and the Yukon is b-e-a-utiful, by the way), you’ve seen artificial intelligence exploding everywhere. This blog includes a primer on how AI works, how you’ve been using AI for years (even if you…
Email Marketing: Best Practices & Pitfalls

Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email…
The Importance of a Website Traffic Analysis

Your website is the most visible view of your brand and products or services. Prospects and clients are visiting to learn more about you and engage. Understanding your website demographics and analytics is a critical step in using data to make decisions. Another big benefit of using data-driven decision-making is content optimization, which allows you…
What is ChatGPT? An AI Content Creation Tool from A Marketing Agency Perspective

There’s been quite a bit of chatter around ChatGPT over the last several weeks. Like any company, we have a range of fascinations with it. We have those who jumped on right away and started testing it for their kids’ projects or just for fun. We have those who are waiting to see what happens…
Developing or enhancing an investment management website? Know your data feeds.

As an investment management marketer, you know how important keeping your website up-to-date is to your organization. There are many branding, audience, UX, and reporting factors to consider. The one area you may not think of right away is data feed integration. Since these feeds power the information used to research and make decisions about…
Migrating from Universal Analytics to Google Analytics 4, the Final Countdown.

On July 1st, 2023, Google Analytics 4 (GA4) will officially replace Universal Analytics. At some unknown point between now and then, Google’s new GA4 migration assistant will automatically create a new GA4 property for you, reusing the existing site tags from UA. So what does that mean, and what do you need to do before…

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