About Us
Creating lasting partnerships
The BFTeam is guiding ambitious organizations through the most important marketing transition of this decade. We’re using expertise-driven B2B marketing strategy and AI-enabled workflows when requested.
Our B2B digital marketing agency approach to client partnerships
We work closely with small to mid-sized B2B organizations (often with a smaller internal marketing team) who are looking to collaborate closely along the way. We don’t take the creative brief and do the work in a silo. We purposely name you “client partners” to establish the kind of relationship we value.
We’ve evolved our agency model into two tracks: our traditional strategy-to-production offering, and AI-enabled workstreams that accelerate delivery while keeping our expertise at the center. These three identifiers keep us unique:
- We build honest, open partnerships that prioritize long-term client success over short-term wins. If it’s a bad idea or we don’t think you can support it, we’ll tell you.
- We deliver organizationally sustainable marketing solutions that meet client partners where they are today and move them toward where they need to be tomorrow.
- We combine decades of expertise with AI-enabled workflows and production to help client-partners compete at every stage of the transition.
No client is the same, so no RFP is the same. Regardless of project scope or client needs, we stay curious to gain insights upfront and deliver tactics and collateral that hit your KPIs.
Digital marketing expertise: The BFT way
Since our founding in 1965, we’ve worked in countless industry verticals, but always with the same goal: To find your better. From manufacturing and industrial to financial services and nonprofits, we’ve learned a lot along the way.
- We’re huge advocates of using data to inform our marketing recommendations.
- Often, we lean into new methodologies to strategize and AI tools to make those data-driven decisions.
- We assess the data compared to audience needs, industry trends, and competitive analyses and identify opportunities.
We use gathered outputs to synthesize results effectively and select the right path for your marketing communications. We’ll also work closely with you to determine if any of the production steps should use AI-enabled services when speed to market is your goal.
Our proven project process
When a new challenge comes to us, we dig deep and research like crazy to learn as much as possible. It’s who we are at our core. Challenge seekers. Curious cats. Problem solvers.
- We rely on data to shape our sustainable and deliberate process and move it forward.
- And we don’t just “set it and forget it.” As we collect more targeted data, we’re able to refine our approach and pivot, if necessary.
- Using an integrated approach, we work to understand our clients’ challenges and then develop strategies that are measurable and repeatable for continued success.
- Check out our full portfolio for a wide range of project examples.
Establishing true partnerships with client partners
Whether it’s our internal teams or the client partners we work with, collaborating with the right people makes all the difference.
- At BFT, our core values put people at the center. That’s why our team members consistently strive to be open, honest, and respectful toward each other, our client partners, and the world at large. It’s a people business.
- We seek to become partners who work side-by-side as an extension of your team. This isn’t a team that puts in minimal effort. You’ll hear a lot of “we” and “our” language around goals and results.
- We’re on a mission to create lifelong client partners by providing the expertise and forward thinking that keep organizations relevant, competitive, and ahead through the AI transition. Ask us about recent AI-enabled work.
Sometimes we get awards from famous groups
The best digital marketing agency to come out of 1965
Since our founding in 1965, it’s been an honor to work with over 560+ (and counting!) client-partners and thousands of projects.
- Find your better® is more than just a tagline for us. It’s the reason client relationships exceed 20 years and employees have stayed with us for over 40. It’s built into our DNA and baked into our culture.
- We’re a group of problem solvers, experts, strategists, and makers on a journey to help each other and our clients find their better.
- We’re a seasoned crew with decades of experience in our chosen fields. We promise that you’re working with a great group of talented makers when you partner with us.
These clients like to work with us
