Tailored Solutions to the Toughest Marketing Challenges


Based in the Midwest in Grand Rapids, MI, we partner with local, national and global organizations in the B2B2C space to help answer their unique marketing needs. Using an integrated approach, we work to understand our clients’ challenges and then develop strategies that are measurable and repeatable for continued success.


Capabilities and Expertise


Our marketing expertise spans a mix of old and new, with decades of experience across a variety of industries. We apply the latest thinking, tools and technology to whatever we’re producing, from traditional marketing strategies and creative campaigns to website development, SEO and social media marketing.

See what we can do See our expertise Why work for BFT
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A Proven Process

We rely on data to shape our sustainable and deliberate process and move it forward. And, we don’t just “set it and forget it.” As we collect more targeted data, we’re able to refine our approach…and pivot, if necessary.

Blue Flame Thinking's marketing process chart

55 Years and Counting

Since our founding in 1965, we’ve had the honor of working through thousands of complex marketing challenges with more than 480 (so far!) client-partners. Through both the best and toughest of times, we’ve felt privileged to shine a spotlight on the important initiatives we’ve been asked to be a part of.



Explore our history
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Susan Bray, Director of Strategy at Blue Flame ThInking

People Come First

Whether it’s our internal teams or the clients we get to work with, partnering with the right people makes all the difference. At Blue Flame Thinking, our core values put people at the center. That’s why our team members consistently strive to be open, honest and respectful toward each other, our partners and the world at large.

Meet our team

Find Your Better

It’s more than just a tagline for us. It’s the reason some of our client relationships exceed 20 years and we have employees who have stayed with us for over 40. It’s built into our DNA and baked into our culture.

Blue Flame Thinking Culture

Awards & Recognition

Clutch 1000 Worldwide
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Ready to Find Your Better?

We’re a group of problem solvers, experts, strategists and makers on a journey to help each other and our clients find their better. Interested in joining us? Let’s talk!

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