Financial Services Marketing

Financial marketing is about making complicated topics understandable and instilling confidence with the right blend of opportunity, creativity, and clarity. We work to position you at the center of your target’s search with smart strategies, strategic implementation, and measurable results to drive awareness and cultivate lasting engagement.

Marketing for financial services: engaging with your audience

Digital marketing is the conduit to your engagement strategy, providing many opportunities to reach your audiences and grow your business. Recognizing what’s on a user’s mind and when to make the connection are key.

In financial services marketing–working with you to understand what your audiences face–we can craft messaging that speaks to their unique needs and serves up your financial services and products when they’re searching. Our years of expertise in financial marketing help you hone in on areas of opportunity and ensure your name is front-of-mind for your identified ideal clients. Let’s get there together.

Marketing for financial services to engage with your customers

Financial services firms we serve

The financial services landscape covers a range of disciplines and is constantly evolving with new players. We focus on a core group of firm types in our portfolio.

  • Investment managers
  • Fintech providers
  • Wealth managers
  • Investment consultants
  • Retail & commercial banks

Our 40+ years of experience serving this diverse portfolio gives us the unique ability to consider multiple perspectives. We work with the product and service providers, as well as the clients they call on.

Our engagement experience includes:

B2B Audiences

  • Financial advisors & RIAs
  • Institutional consultants
  • Plan sponsors
  • Small business owners

Consumer Audiences

  • High net worth investors
  • Individual investors
  • Bank customers
Old Second
BMO Global Asset Management
NFCC | Begin a brighter financial future today
Madison Investments
Hess Segal Group, LLC
Harris Associates
Chelsey, Taft & Associates, LLC Investment Management
The Colony Group
New York Life Investments
Csenge Advisory Group
Byline Bank
TAG Advisors

Marketing strategies for financial services

Each initiative you launch reflects your marketing footprint and is designed to generate a better experience and enhance engagement. Our marketing agency knows your audiences, understands your opportunities and challenges, and thinks both strategically and tactically to identify financial marketing services that fit your unique business model.

Messaging Strategy

Serving as the playbook for all communications, an authentic, insightful, simple, and consistent messaging strategy helps ensure your financial services marketing efforts are positioned for success.

Product and Service Rollouts and Promotions

A lot goes into ensuring today’s rollouts and promotions go smoothly. Efforts like these require strategic collaboration that includes expert functions, audience insights, and opportunity touchpoints.

Brand and Digital Presence Refreshes

From a full brand refresh to an updated digital presence, this service is designed to build deeper connections with your current audiences, attract new ones, and create more opportunities.

Content Marketing

Content marketing is an ideal way to boost audience loyalty and advocacy for brands by educating customers and empowering them to make more confident decisions.

Social Media Marketing

The right social media strategy can reach your target audience no matter where they are and help you engage connections, build lasting relationships, and grow awareness.

SEO Strategy

Proper optimization and a solid SEO strategy can ensure your website is visible to your audience when they’re searching for you and your products and services.

What’s your marketing problem or question?

Grand Rapids, Michigan

625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546

Chicago, Illinois

Remote offices in Chicago and suburbs


Sign up for our quarterly newsletter

Blue Flame Thinking

© 2024 Blue Flame Thinking