NFCC

Improved Lead Generation System

Services

Marketing Strategy, Website Development & Managed Hosting, Website & App Design, Branding & Design, Copywriting, SEO Services

Industries

Financial Services Marketing

Credits

With dozens of member agencies and multiple campaigns running year-round, NFCC needed to rethink its process to reduce drop-offs and improve the quality of the leads it generates.

Building on what we’ve learned about the users of NFCC’s financial counseling services through our multi-year collaboration, and an extensive review of the analytics around the intake process, we simplified the lead gen intake system for users. This increased the quality of leads being referred to the member agencies for services.

A New System for Lead Generation

The new, single-flow system allows the user to select the level of service they seek. This helped improve the likelihood they would be properly routed through the agency locator. As a result, the NFCC member agencies are experiencing an increased rate of client intake, better lead quality, and cleaner reporting.

NFCC Online Form Mobile Flows by Blue Flame Thinking

The new system fully integrates with the existing NFCC customized round-robin lead system to evenly distribute referrals across agencies. It also now aligns with the appropriate reporting structures.

NFCC Online Locator Mobile View by Blue Flame Thinking

Mobile-First Technology

The entire system was built to enhance device responsiveness as more visitors access the NFCC’s website to make life-changing decisions from their mobile devices.

New Lead Gen Intake System Results

75.3K

Online Connections

44%

Conversion Rate (new)

+380%

Conversion Rate Increase Over Old System

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