Marketing Strategy

Every successful long-term partnership starts with thoughtful and deliberate strategy and planning. And, that strategy should be built on and supported by reliable, verified data, industry expertise, and smart insights. At the core of our approach is the belief that a robust marketing strategy is essential for driving growth and achieving your business goals. Our team works closely with you to understand your unique challenges and opportunities, ensuring that every aspect of the strategy aligns with your vision and objectives.

Strategic discovery: crafting your path to success

We start with a discovery session to learn more about your business, review the competitive landscape, identify opportunities and challenges, and assess any gaps. We dig into your target audiences to understand their mindframes and demands and discuss the value you provide them. Then, we craft a marketing strategy that not only closes the most critical gaps and aligns with what the data tells us, but also sets you up with a sustainable marketing framework optimized for your circumstances.

Develop a marketing strategy
Market strategy with market analysis, target audience research, value proposition, brand positioning

Strategy and planning services we offer:

  • Market Analysis – Understanding the target audience, industry trends, competitors, and market dynamics.
  • Target Audience Identification – Clearly defining the ideal customer profiles based on demographics, psychographics, and behavior patterns.
  • Value Proposition – Articulating the unique benefits and advantages of the product or service offered compared to competitors.
  • Brand Positioning – Determining how the brand will be perceived in the minds of prospects and buyers relative to competitors.
  • Channels and Tactics Identification – Selecting the most appropriate marketing channels and tactics to reach the target audience effectively. This may include digital marketing, traditional advertising, PR, events, etc.
  • Measurement and Analytics – Defining key performance indicators (KPIs) to measure the success of marketing efforts and using analytics tools to track and analyze data for insights and optimization.
  • Adaptation and Iteration – Continuously monitoring results, gathering feedback, and making adjustments to the strategy based on performance and changing market conditions.

What’s your marketing problem or question?

Our collective thinking

  • What You Should Know About the Latest Google Core Updates (March 2024)

    What You Should Know About the Latest Google Core Updates (March 2024)

    In March of this year, Google rolled out one of its major core updates. These updates can have a significant impact on website rankings. Understanding what they are and how they work is important for marketing and website teams. What is a Google core update? A Google core update is a significant enhancement to the…

  • A Closer Looks at Google’s New Consent Mode

    A Closer Looks at Google’s New Consent Mode

    There’s been a lot of noise around Google’s new Consent Mode feature changes. It’s important you understand how it works and the impact it will have on your marketing initiatives. Version 2 of the Consent Mode is now mandatory to continue using ad personalization features. How The New Google Consent Mode Works Google Consent Mode…

  • Creating Value with RevOps

    Creating Value with RevOps

    You’ve probably heard the trending term Revenue Operations, also known as RevOps, in your marketing circles. You may be wondering what all the fuss is about, how your organization gets there, and what it means for marketing. As you know, the purpose of any marketing investment is to produce revenue. It’s to make target audiences…

Grand Rapids, Michigan

625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546

Chicago, Illinois

Remote offices in Chicago and suburbs


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