Marketing Strategy
Every successful long-term partnership starts with thoughtful and deliberate strategy and planning. And, that strategy should be built on and supported by reliable, verified data, industry expertise, and smart insights. At the core of our approach is the belief that a robust marketing strategy is essential for driving growth and achieving your business goals. Our team works closely with you to understand your unique challenges and opportunities, ensuring that every aspect of the strategy aligns with your vision and objectives.
Strategic discovery: crafting your path to success
We start with a discovery session to learn more about your business, review the competitive landscape, identify opportunities and challenges, and assess any gaps. We dig into your target audiences to understand their mindframes and demands and discuss the value you provide them. Then, we craft a marketing strategy that not only closes the most critical gaps and aligns with what the data tells us, but also sets you up with a sustainable marketing framework optimized for your circumstances.
Strategy and planning services we offer:
- Market Analysis – Understanding the target audience, industry trends, competitors, and market dynamics.
- Target Audience Identification – Clearly defining the ideal customer profiles based on demographics, psychographics, and behavior patterns.
- Value Proposition – Articulating the unique benefits and advantages of the product or service offered compared to competitors.
- Brand Positioning – Determining how the brand will be perceived in the minds of prospects and buyers relative to competitors.
- Channels and Tactics Identification – Selecting the most appropriate marketing channels and tactics to reach the target audience effectively. This may include digital marketing, traditional advertising, PR, events, etc.
- Measurement and Analytics – Defining key performance indicators (KPIs) to measure the success of marketing efforts and using analytics tools to track and analyze data for insights and optimization.
- Adaptation and Iteration – Continuously monitoring results, gathering feedback, and making adjustments to the strategy based on performance and changing market conditions.
Recent marketing strategy work
What’s your marketing problem or question?
Our collective thinking
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Google’s Latest Automated Keyword Pausing Feature: Is It Beneficial or Challenging for Your Ad Campaigns?
Google Ads recently introduced a new automated feature that pauses keywords that have not generated significant activity in the past 13 months. While this update is designed to improve campaign efficiency, it raises important questions: How reliable is this feature? What does it mean for your campaigns? And most importantly, how will it impact your…
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One Tiny Little Secret from a Copywriter’s Life
After digging into data from the past three years, we’ve noticed a trend. When clients take on copywriting for their website project, delays happen. By comparing the original project timeline and the actual go-live date, when clients are responsible for copywriting: The one thing I do every day that makes others cringe It’s time to…
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3 Questions with Digital Marketing Specialist Amanda Allard
Amanda is passionate about learning. Throughout her years of academia, she’s developed research skills and a love for data that shines through in her client work. She’s a TEDx speaker and previously was a university instructor while she completed her doctorate. Count on her to bring the methodologies—and the results—to the table. Which types of…
