Pentair, a leading residential and commercial pool equipment provider, faced a critical challenge in its marketing efforts. Despite spending a significant amount on creating physical promotional displays and print materials for their distributor and pool store partners, frequent spot checks revealed that these materials were not being used effectively. Display stands, posters, counter cards, and other print materials were not being set out or updated regularly, resulting in a loss of potential sales.
As Pentair’s competitors began adopting digital platforms to deliver more engaging and immersive content, Pentair recognized the urgent need to switch to digital tools to keep pace and remain competitive in the industry. This shift was essential for Pentair to enhance its point-of-sale messaging, engage customers more effectively, and drive revenue growth.
