For Daniel, a designer with Blue Flame Thinking who relocated to Grand Rapids from California, successful digital design experiences are all about the user. He also believes in going beyond the creative brief and conducting a little personal research before starting a project. This gives him a more complete picture of the task ahead and helps inform his approach. Quick with an encouraging word or fun emoji, Daniel brings this “can-do” attitude and ever-present optimism to everything he touches, helping elevate our client work…and our moods.
A crucial element to creating user-centered digital experiences is being empathetic, becoming the user and solving for their needs.