Pentair

IntelliConnect™ Product Launch Video

Pentair IntelliConnect featured work image by Blue Flame Thinking

Why tell a product story when you can show it seamlessly enhancing a consumer’s life…in a visually compelling and entertaining way?

Pentair, the world leader in residential pool manufacturing and product technology, faced a challenge. Telling consumers how a state-of-the-art automation system would improve the way they interact with their pool equipment in a retail environment turned out to be less compelling than they hoped. We suggested taking a different route.

Choosing a simple, flat animation style, we told the automation story in a way that gave context to how the technology makes the consumer’s life easier and their pool-owning experience more enjoyable, all from the palm of their hand.

This involved the concepting of a character-driven story, storyboarding it, creating eye-catching artwork and, of course, the animation—all achieved by our in-house team.

Blue Flame Thinking created this sketch to show how Pentair's IntelliConnect Control and Monitoring system works.
One part of Blue Flame Thinking's plane illustration for Pentair's IntelliConnect video launch.
One-half of an illustration of a kitchen Blue Flame Thinking created for Pentair's IntelliConnect launch video.

Product Launch Video Results

The effort turned the ease of use and the value added by IntelliConnect into a compelling piece of entertainment consumers could access whenever and wherever they found themselves, from a retail environment to poolside.

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