Pentair
IntelliConnect™ Product Launch Video
![Pentair IntelliConnect featured work image by Blue Flame Thinking](https://blueflamethinking.com/wp-content/uploads/2024/05/work_featured_IntelliConnect.jpg)
Services
Animation & Video, Branding & Design, CopywritingIndustries
Manufacturing MarketingCredits
Pentair, the world leader in residential pool manufacturing and product technology, faced a challenge. Telling consumers how a state-of-the-art automation system would improve the way they interact with their pool equipment in a retail environment turned out to be less compelling than they hoped. We suggested taking a different route.
Choosing a simple, flat animation style, we told the automation story in a way that gave context to how the technology makes the consumer’s life easier and their pool-owning experience more enjoyable, all from the palm of their hand.
This involved the concepting of a character-driven story, storyboarding it, creating eye-catching artwork and, of course, the animation—all achieved by our in-house team.
![Blue Flame Thinking created this sketch to show how Pentair's IntelliConnect Control and Monitoring system works.](https://blueflamethinking.com/wp-content/uploads/2024/05/IntelliConnect-sketch.jpg)
![One part of Blue Flame Thinking's plane illustration for Pentair's IntelliConnect video launch.](https://blueflamethinking.com/wp-content/uploads/2024/05/IntelliConnect_Illustration-half1.jpg)
![One-half of an illustration of a kitchen Blue Flame Thinking created for Pentair's IntelliConnect launch video.](https://blueflamethinking.com/wp-content/uploads/2024/05/IntelliConnect_Illustration-half2.jpg)
![Blue Flame Thinking illustration of women at edge of pool](https://blueflamethinking.com/wp-content/uploads/2024/05/IntelliConnect_Illustration-night.jpg)
Product Launch Video Results
The effort turned the ease of use and the value added by IntelliConnect into a compelling piece of entertainment consumers could access whenever and wherever they found themselves, from a retail environment to poolside.
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