Standard Lifters

New Website

Services

Website Development & Managed Hosting, Marketing Strategy, Website & App Design, SEO Services

Industries

Credits

A manufacturer of high-quality die components for metal stamping, Standard Lifters has led innovation in an industry that typically relies on more traditional approaches. We partnered with them to create a vastly improved user experience that delivers on brand promises of superior innovation and customer service.

Blue Flame Thinking was asked to modernize the Standard Lifters website in order to better communicate the company’s advancements and innovative practices. On top of improving site performance across devices, there was also a clear need for users to gain access more easily to product information and for new product enhancements to be highlighted.

Showcasing Innovation

We worked with Standard Lifters to give their new website a more modern feel. It also needed to better represent how they’ve evolved into an innovative supplier of die components that deliver longer life, more stamping uptime, and improved stamping quality.

Standard Lifters new website modern product render of a rail lifter

Standard Lifters new website modern product render of pilot ejector assemblies

Standard Lifters new website modern product render of a gas spring clamp

Standard Lifters new website product page design example

Connecting With Two Key Audiences

The new site engages with two distinct audiences at different stages of their user journeys and with unique information needs. One is those audiences are users who want to know more about Standard Lifters’ culture of innovation and customer service, as well as how they offer significant advantages to die designers and stampers. The other audience is those who already know Standard Lifters and need quick, user-friendly access to product specifications and other information for die designs and routine maintenance.

Creating a Powerful Filtering System

To make product selection effortless, we built in an intuitive filtering system that allows users to quickly input their requirements and access robust technical data on recommended products, including specs and downloadable CAD files.

Putting the Spotlight on Innovative Components

We developed site functionality to automatically highlight the best, most robust products for any given application. This highlights Standard Lifters’ innovative approach and service focus that always puts the customer first.

Standard Lifters new website company technical data specification tiles

Customizing the Experience for Key Customers

In order to better support key customers, we created individual pages to give them easier access to the most essential product information. By filling out a simple form, top customers can gain access to product specifications and data that are tailored to their applications.

Solid Results

+87.3%

Unique Page Views

+250%

Page Entrances

+220%

Time on Homepage

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