A manufacturer of high-quality die components for metal stamping, Standard Lifters has led innovation in an industry that typically relies on more traditional approaches. We partnered with them to create a vastly improved user experience that delivers on brand promises of superior innovation and customer service.
Blue Flame Thinking was asked to modernize the Standard Lifters website in order to better communicate the company’s advancements and innovative practices. On top of improving site performance across devices, there was also a clear need for users to gain access more easily to product information and for new product enhancements to be highlighted.