Is your marketing communications development process nimble enough to keep up with engineered product launches where speed to market is everything? We love getting it done in the thick of things where marketing objectives, specifications and even the product name are morphing by the minute.
JR Automation, a global leader in automated manufacturing technology systems, asked us to help them launch a revolutionary assembly system for aerospace manufacturing. Doing it right meant rapidly gaining deep market understanding and working in tandem with their fast-paced product development program.