Pentair, the world’s leading marketer of pool equipment, wanted to initiate a seasonal rebate program to boost pool equipment sales. They also wanted to better understand sales patterns and identify opportunities within their network of distributors, retailers and service professionals. Pentair knew this information would initiate deeper, ongoing customer relationships that are critical to their business.
Since 2013, we’ve partnered with Pentair to launch, manage, and continuously improve their annual B2C and B2B rebate programs. In that time, the rebate campaigns evolved from a single test-and-learn seasonal campaign without any marketing automation, to multiple always-on, sophisticated, product-lifecycle-driven programs that are integrated with Pentair’s customer relationship management and experience management platforms.
