Illustration of B2B services being interconnected

B2B marketing leans heavily on producing content that builds trust, educates customers, and promotes products in a solutions-oriented way. Through a mix both digital and traditional tactics, we are able to extend the reach of B2B brands and increase their lead funnel. By closely collaborating with our clients, we build successful B2B marketing strategies that achieve optimal results.

Marketing for B2B—Building a Connected, Seamless Experience

B2B companies are relying more and more on digital experiences to transform their businesses. With technology evolving, events that used to be held exclusively in person are moving online. Tradeshows can now be attended virtually and, potentially, by more people than in the past. Meanwhile, companies can also offer their customers a chance to view products and features digitally or provide videos to showcase goods and services.

This technology allows you to offer better customer experiences and is an opportunity for retention and repeat purchases. It’s important that your customers’ experience is seamless across all devices and tactics, whether it’s in real life or the online world. In addition, digital offerings like social media management, adding chatbots to your site, implementing CRM systems, and facilitating email marketing, among others, can strengthen communications.

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Illustration of audiences being targeted by different digital marketing strategies

B2B Marketing Services We Offer

In the 55+ years we’ve been an agency, we’ve honed our expertise and applied it to a long list of projects for our clients. The information we uncover, strategies we develop, and creative we execute all work together to move our combined efforts forward. Whatever your marketing needs, we have the capabilities to meet them.

Our Core B2B Marketing Competencies

  • Integrated Awareness Campaigns
  • Social Media Marketing Strategies
  • User and Customer Experience Strategies
  • Video Production
  • Product Launches
  • Marketing Automation

Who We Serve

Due to our extensive experience creating marketing for the manufacturing and financial sectors, we understand the unique nuances that carry into other B2B industries. We use this knowledge to develop key strategies that help our B2B clients reach their goals. By building on this expertise and doing a deep dive to learn everything we can about a brand, its audiences, and its goals, we’re able to create effective marketing plans that are sustainable and beneficial to growth.

  • Professional and Business Services
  • Technology
  • Finance
  • Beer and Beverage
  • Energy
  • Manufacturing
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Mobile phone mock up with Standard Lifters home page screen

Standard Lifters

Telling a manufacturer’s unique story through a modernized website and improved user experience.

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Our B2B Marketing Process

Our approach to business-to-business marketing includes processes that guide our efforts, so we can deliver solutions that will help your brand achieve the benchmarks you’ve set for yourself.

1

Discovery

We start each engagement by asking questions and listening to what you have to say. This allows us to glean insights into your goals, audience, and business messaging. It also establishes an ongoing dialogue with key members or your organization.

2

Strategy

Once we’re able to learn what we can about your company and goals, we build a strategic road map for moving forward. We’ll collaborate with you as much as you’d like to develop a plan that works for you.

3

Implementation

After we decide on a plan, we bring the strategy to life. During this step, we write content, produce and present creative, and begin development work.

Marketing Strategies for B2B Companies

We’re in the business of helping B2B brands grow. With our industry knowledge and experience, we’re able to offer the services companies need to make the most of their marketing efforts and dollars.

Email Marketing Campaigns

A targeted email strategy, one that reaches the right people at the right time with the information they’re looking for, can broaden your brand’s reach and help you engage with new audiences. Taking our clients’ goals and audiences into account, we’ve collaborated with clients on strategy, imagery, messaging, and timing to make the most of their email campaign results.

SEO Strategy

A strong approach to SEO will make sure your website shows up in the right searches. By thinking through which topics and keyword clusters make the most sense for your company and industry, we can help elevate your brand’s digital presence.

Social Media Marketing

Every brand should have a social media strategy since it’s often the first point of contact for some customers and used by others to validate your company. We can help you choose the platforms to appear on and interact with, as well as with messaging, cadence, and managing conversations.

Website Design and Development

When a user interacts with your website, you want to make sure their visit is as free of frustration and obstacles as possible. But, it’s not always easy to see where people are having issues. Our UX department has experience troubleshooting existing sites for improvement opportunities, as well as putting elements in place as they’re being built. All of this creates repeat customers.

Product Videos

Sometimes, it’s easier to explain your product or service by showing it in action. Using the power of engaging, informative video, we’ve been able to extend the stories of our B2B clients and bring a higher level of awareness to how they’d fit into the lives of their prospective customers.

Sales Collateral and Support Tools

Depending on our client’s industry and marketing needs, they may need brochures, sell sheets, signage, or other supporting collateral to bolster their brand message. Our team has extensive experience creating and producing effective, compelling materials to make sure your products or services stay top of mind.

CRM and Automation Setup and Integration

Often, companies will spend time on tasks that could be automated or standardized by implementing tools or a CRM. We can help you identify opportunities to increase efficiencies and build the right solution to make it happen. Then, we will help you implement a streamlined process so you don’t have to worry about disconnected solutions.

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Some of Our Insights

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