Manufacturing capabilities infographic

At the heart of creating marketing for the manufacturing industry is a deep understanding of the people, processes, and products that make each business unique. Our experts not only understand that a provider of automated manufacturing solutions requires a much different strategy than a pool equipment manufacturer, they also know how to address the challenges around each one.

No matter what your business creates, we can build the right marketing approach to make sure industry decision makers think of your products and services first when they’re looking for a solution.

Marketing for the Manufacturing Industry—Making the Complex Relevant

As a manufacturing company, digital marketing is an important consideration as you build your strategy. That’s where we come in. We’ll work with you to make better connections with your existing audience while identifying and reaching out to new opportunities.

We’re able to do this successfully because we have the experience and knowledge to understand the ins and outs of your industry. Using this expertise, we’ll partner with you to create thoughtful, meaningful campaigns that appear in the right channels and resonate with the exact people who can benefit from what you have to offer.

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Illustration of audiences being targeted by different digital marketing strategies

Manufacturing Marketing
Services We Offer

Our approach to every engagement we undertake is grounded in research and data. Our team relies on our vast knowledge of the manufacturing industry, coupled with a drive to learn all we can about the latest developments, technology, and thinking affecting your particular business.

Knowing the right questions to ask helps us discover the path to better connecting the solutions you’re offering with the people who could most benefit from them. This deliberate, mindful approach enables us to create more meaningful work, from user-optimized websites to compelling digital campaigns to bold brand refreshes.

At every step of our engagement, the work we produce has one aim in mind: to elevate your business.

 

  • Targeted Digital Campaigns
  • Animated Product Videos
  • Personalized Videos
  • Sales Collateral and Support Tools
  • Trade Show Support
  • Interactive Digital Displays

 

Who We Serve

In our 55+ years as an agency, we’ve worked with clients across many different verticals within the manufacturing industry. We draw on this breadth of experience to develop campaigns for a wide variety of businesses, keeping in mind the unique demands of each one.

  • Food and Beverage
  • Automotive and Transportation
  • Automation and Technology Solutions
  • Bulk Materials Handling
  • Industrial and Recreational Equipment
  • Oil and Gas
  • Chemicals
  • Machinery
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Spartan Motors

Crafting six websites out of one for a more targeted approach was key for this manufacturing company.

See related case story

Our Manufacturing Marketing Process

Like you, we have a process that guides our work to ensure we deliver solutions that help you meet your objectives.

Developing successful campaigns means understanding where you are now, where you want to go, and just how to get there. We’ll take all of this into account to develop a unique approach tailored to you.

1

Discovery

We communicate with key stakeholders to find out all we can about your company, your goals, and your pain points.

2

Strategy

Using the insights we gain in the discovery step, we begin to create a strategic plan to start working toward your goals. We combine this with our extensive knowledge of manufacturing processes and our deep understanding of the industry to produce a targeted approach and narrative.

3

Implementation

Once we’ve determined our plan forward, we begin to shape the messaging and communications that are most relevant to end users. We write content and create imagery to tell your story in the most effective way possible

4

Optimization

Our engagement doesn’t end once the campaign is in the marketplace. We’ll monitor its performance and make any adjustments as necessary. In this way, we can always optimize our joint efforts to produce the best results.

Marketing Strategies for the Manufacturing Industry

Our manufacturing clients can rely on our understanding of the unique industry environments and how to make them relevant to their audiences. Depending on the needs of your specific engagement, there are several tactics we can implement.

Website Design and Development

A website is often the first place potential customers come to learn more about your business and your products. So, it’s important to have a partner who understands what you do and how to build a website that helps clients find information and customer support. We have the experience and expertise to create a digital presence that will result in lasting value for your company.

Social Media Marketing

A great social media strategy builds relationships and engages your audience. From sharing product videos and behind the scenes peeks into the manufacturing process to customer support and appreciation, social media offers an authentic way to build strong connections with your customers.

Email Marketing

A well-crafted email campaign strategy can help reach a targeted audience of decision makers in need of the solutions manufacturers offer. We’ll use our unique understanding of your business and industry to develop approaches that guide our design and implementation to maximize the impact of your email communications.

App Development

The ability to offer users a quick and easy entry point to your products and services can help you solve your customers’ challenges that much faster. The apps we build are tailored to each specific clients’ requirements to make them more effective and impactful.

SEO Strategy

Well-implemented SEO should be a part of every marketing strategy. Again, this is where our unique and in-depth knowledge of your industry and taking the time to understand your goals comes into play. We’ll research your business, your competitors, and the marketplace to understand your industry. Then, we’ll figure out the best way to make your website visible to your audiences.

Content Marketing

To create campaigns, websites, or any other marketing initiatives that really connect, it takes a team that is willing to do the research to learn your industry inside and out. Our team is made up of subject matter experts who never stop learning and take the time to really understand your business, your goals, and your audience’s needs.

Animation and Video Production

Manufacturing companies have a compelling and often complex story to tell. Sometimes, it’s easier to explain what a manufacturer does with informative images and videos that paint a clear, easy-to-understand picture. Our team uses the latest techniques, programs, and thinking to bring your story to life.

Marketing Collateral

Having a robust suite of brochures, sell sheets, product landing pages, and other collateral can help manufacturing companies stay top of mind with current and potential clients. We can assess the right tactics for your company and produce engaging and memorable pieces that showcase both your business and products.

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Some of Our Insights on Manufacturing Marketing

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Grand Rapids, Michigan

Blue Flame Thinking 
625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546

Chicago, Illinois

Remote offices in Chicago and suburbs