Craft beer enthusiasts follow Founders Brewing Co. with a level of intensity typically reserved for rock stars.
Craft beer enthusiasts and industry experts scour Founders’ site daily looking for any hint of a new beer release or announcement. Some even go so far as to watch government agencies for new filings or build custom web crawlers to monitor the site. It was this behavior that drove our teams to develop the Founders Cadre, a marketing automation system designed to give Founders beer fans what they want: exclusive early access.