Cadre Marketing Automation

Banner for Founders Brewing's Cadre marketing automation system by Blue Flame Thinking.

Craft beer enthusiasts and industry experts scour Founders’ site daily looking for any hint of a new beer release or announcement. Some even go so far as to watch government agencies for new filings or build custom web crawlers to monitor the site. It was this behavior that drove our teams to develop the Founders Cadre, a marketing automation system designed to give Founders beer fans what they want: exclusive early access.

Founders Brewing Co. Cadre Logo Strip for Blue Flame Thinking

Founders already has wildly engaged fans on all of their social media channels and rock-solid strategy to drive traffic to their website’s blog. We started by giving their blog a redesign that focused on mobile UX, rich media capabilities and an overall better reading experience. We finished by building out new email marketing lists that Cadre members were added to for segmentation and analysis.

Members receive Founders news first, before it’s officially released to the press. They know about releases and appearances, have access to limited-edition merchandise and content, are invited to provide feedback to the organization and receive invitations to member-only local events across the country.

Founders Brewing Co. Cadre Logo Strip for Blue Flame Thinking
Founder's Brewing Co Cadre Marketing Automation

Members of the club are also encouraged and able to share Cadre content across their social media channels. When anyone clicks on their posts or follows a link, registration is requested to unlock access. Influencer marketing was the only strategy, other than great content, employed to grow the program.

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