As Founders continued to grow and expand, we mutually recognized the need for their website to follow suit. This led to a back-end site rebuild with increased functionality for the Founders team. We also made updates to the overall style and design of the website.
Founders Brewing Co., a Grand Rapids, Michigan, craft brewer with an international following, needed a major overhaul for their website. The existing site had a long and successful history, but revisions, add-ons, and older underlying systems made the site increasingly difficult to maintain. Throughout our partnership with Founders, we’d had many conversations with them about the potential scope and timing around creating a new site. As Founders opened a second physical location and sought to strengthen their e-commerce offerings, we both agreed it was time to act.