Website Replatforming

Product portion from Pentair website designed and built by Blue Flame Thinking.

Award-winning work reinforces Pentair’s position of leadership among pool pros and owners.

As the world’s leader in residential pool product manufacturing, Pentair recognizes educating and building awareness among consumers are critical services it provides to its dealer network. To ensure the website continues to support that effort, Pentair realized more than a site refresh was needed. Instead, it chose replatforming to a new system.


With more than a thousand products, a simplified navigation was introduced. Intuitive and sales driven, the new system prioritizes the most popular products, which drives 90% of the user interaction, while still providing visitors with easy access to anything else they may be looking for.

Pentair's Bioshield sanitizer side view used on website built by Blue Flame Thinking
3/4 view of the Pentair Racer Pool Cleaner
Pantair's rebel pool Cleaner for website built by Blue Flame Thinking
The top view of a Pentair pump is featured in the website replatforming done by Blue Flame Thinking.

New Website Results