Pentair

Racer® Product Launch Campaign

Racer Product Launch Campaign

Pentair Racer gets the ultimate pit crew.

We weren’t changing tires; we were changing perceptions. And, we did it quickly. Winning over both dealers and consumers with in-store and online materials, video and a compelling brand story, our multipronged campaign established a strong identity for the innovative, smartly designed flagship of the Pentair pool products line.