Spartan Motors - From One Website to Six

New Website Redesign

picture of truck frame

It takes a village to execute a new website design and a rock-solid client-agency partnership to launch six.

As North America’s leading specialty vehicle manufacturer and assembler, Spartan Motors has experienced impressive growth over the past four decades. With the accompanying expansion in its portfolio of brands, Spartan needed a strategic website redesign to accurately reflect the current state of the organization and accommodate its ongoing expansion.

Investing in Discovery

As a company dedicated to performing due diligence, Spartan Motors partnered with us to facilitate a series of six stakeholder workshops, in multiple locations. The purpose was to lay the groundwork for the family of websites and ensure that the ensuing recommendations would achieve the company’s overall goals.

A Unifying Theme, But Separate Stories

Each industry Spartan serves has a unique self-identifying customer base, sales approach, and distribution model. One site to handle everything was not going to work. Instead, we worked together to create a common theme to unite each brand to the corporate website, while remaining flexible enough to accommodate the differences of each brand.

Decoupling and Supporting

As web content pertaining to each distinct specialty vehicle segment was spun off from the main corporate site, a sustainable launch and migration plan was executed to decouple existing content and ensure the correct redirects were implemented.

page sketch of website form for selecting a truck model

New User Interface

UI design was done to make the sites easier to use and feel more modern and engaging. Based on Spartan’s recent rebrand we designed the sites to use dark grey coupled with white to feel make the site feel sophisticated and tough. The red and orange were used, depending on the site, for things that need to really draw people’s attention like buttons, icons and headlines.

4 squares showing fleet vehicles, RV Chassis, specialty vehicles, and contract manufacturing service options

Marketing and Sales Automation Integration

Integration with Salesforce, Pardot, HR Management Services, Spartan Motor’s Investor site and several existing legacy systems was facilitated.