SEFA Culitek

Launching the Culitek Brand Through an Accessible and User-Centric Website

In today's digital age, a compelling online presence is essential for any brand's success. SEFA, a leading provider of kitchen equipment solutions, recognized this need when launching its new private label, Culitek.

To support the brand’s growth and ensure dealers and customers could easily access information about Culitek’s products, SEFA embarked on a journey with BFT to design and build a cutting-edge website.

BFT Gathers Requirements and Synthesizes Needs

Beyond the standard website requirements, BFT aimed to incorporate expansion capabilities, dealer locator functionality, and achieve ADA compliance at the WCAG 2.1 AA level.

Building a Website with Clear Marketing Goals

One of our favorite parts about working with clients is the range of capabilities that enable us to stretch and grow. Different clients have different wants and desires. Not every website build is the same – which allows us to constantly evolve and flex different muscles all while building a killer website. We solved SEFA’s goals in a few ways:

Product Range Filters

The website incorporates intuitive product range filters, enabling users to effortlessly locate the specific Culitek products they are interested in. This feature enhances user experience and streamlines the purchasing process.

In-depth Product Resources

SEFA recognized the importance of providing comprehensive resources for both dealers and customers. The website boasts an extensive product resources section, housing essential documents such as manuals, sales sheets, and spec sheets. This feature empowers users with the information they need to make informed decisions.

Dealer Locator Functionality

A pivotal feature of the website is the dealer locator, allowing customers to find Culitek dealers in their vicinity. This new tool makes it convenient for customers to narrow down dealers and supports Culitek’s distribution network.

Designing and Developing with WCAG 2.1 AA Compliance in Mind

At BFT, we continue to build websites that adhere to WCAG 2.1 AA compliance. This ensures that the website is accessible to individuals with disabilities, offering a true user-friendly experience.

Results Promote Growth and Future Possibilities

BFT’s work with SEFA to create an accessible and user-centric website for Culitek showcases the importance of a strong online presence in today’s business landscape. Their website’s features have enhanced user engagement, increased visibility, and fostered inclusivity, all contributing to the brand’s continued growth and success.


Culitek is another example of how strategic website development can positively impact a brand’s online presence and market position.

The Impact of a Positive Website Experience

SEFA and Culitek are now reaping the benefits of the thoughtful and well-planned online presence.


Enhanced User Experience
The product range filters and comprehensive product resources have improved the overall user experience, making it easier for customers and dealers to explore Culitek’s offerings.


Increased Visibility
The dealer locator functionality has increased Culitek’s visibility, helping customers find dealers near them quickly. This, in turn, has boosted sales and strengthened the brand’s presence.


Accessibility with WCAG 2.1 AA Compliance
Achieving WCAG 2.1 AA compliance demonstrates SEFA’s commitment to inclusivity. It expanded the website’s reach to a broader audience and positioned Culitek as a socially responsible brand.