SEFA Culitek
Copywriting, User Experience, Strategy, Design, Development
To support the brand’s growth and ensure dealers and customers could easily access information about Culitek’s products, SEFA embarked on a journey with BFT to design and build a cutting-edge website.
Beyond the standard website requirements, BFT aimed to incorporate expansion capabilities, dealer locator functionality, and achieve ADA compliance at the WCAG 2.1 AA level.
SEFA needed a website capable of accommodating the addition of new product lines during the summer.
The website had to feature a robust dealer locator, allowing customers to easily find Culitek dealers in their area, either through a map or a lookup feature.
SEFA aimed for ADA compliance at the WCAG 2.1 AA level, ensuring that the website is accessible to all.
One of our favorite parts about working with clients is the range of capabilities that enable us to stretch and grow. Different clients have different wants and desires. Not every website build is the same – which allows us to constantly evolve and flex different muscles all while building a killer website. We solved SEFA’s goals in a few ways:
The website incorporates intuitive product range filters, enabling users to effortlessly locate the specific Culitek products they are interested in. This feature enhances user experience and streamlines the purchasing process.
SEFA recognized the importance of providing comprehensive resources for both dealers and customers. The website boasts an extensive product resources section, housing essential documents such as manuals, sales sheets, and spec sheets. This feature empowers users with the information they need to make informed decisions.
A pivotal feature of the website is the dealer locator, allowing customers to find Culitek dealers in their vicinity. This new tool makes it convenient for customers to narrow down dealers and supports Culitek’s distribution network.
At BFT, we continue to build websites that adhere to WCAG 2.1 AA compliance. This ensures that the website is accessible to individuals with disabilities, offering a true user-friendly experience.
BFT’s work with SEFA to create an accessible and user-centric website for Culitek showcases the importance of a strong online presence in today’s business landscape. Their website’s features have enhanced user engagement, increased visibility, and fostered inclusivity, all contributing to the brand’s continued growth and success.
Culitek is another example of how strategic website development can positively impact a brand’s online presence and market position.
SEFA and Culitek are now reaping the benefits of the thoughtful and well-planned online presence.
Enhanced User Experience
The product range filters and comprehensive product resources have improved the overall user experience, making it easier for customers and dealers to explore Culitek’s offerings.
Increased Visibility
The dealer locator functionality has increased Culitek’s visibility, helping customers find dealers near them quickly. This, in turn, has boosted sales and strengthened the brand’s presence.
Accessibility with WCAG 2.1 AA Compliance
Achieving WCAG 2.1 AA compliance demonstrates SEFA’s commitment to inclusivity. It expanded the website’s reach to a broader audience and positioned Culitek as a socially responsible brand.
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