Analytics Reporting Dashboard

Analytics reporting dashboard overview with traffic charts and numbers

Over the years of our partnership with BISSELL Rental, Blue Flame Thinking managed reporting on the performance of their website and marketing communications. As BISSELL Rental’s digital marketing strategy grew to include more marketing channels and their goals evolved, it became apparent that traditional reporting tools weren’t keeping pace. So, the company asked us to reimagine what reporting could look like.

Google analytics reporting dashboard

Blue Flame Thinking concluded that an analytics dashboard would be the ideal solution for BISSELL Rental. Dashboards allow for integration with any digital marketing channel to easily measure and track key performance indicators (KPIs). Whether the channel is paid, social, organic, email, or something custom, the dashboard provides the robustness for an organization’s current reporting needs and the flexibility to grow and scale in the future.

Compared to traditional reporting methods, the dashboard we created brings remarkable convenience and presence to BISSELL Rental’s website reporting. It allows data updates in real time and gives the company and third parties 24/7 access without the need for logins. Users see easy-to-access updates on website performance and goal progress that are simple to understand without having to funnel through data. Best of all, users don’t have to wait for monthly or quarterly reports; on any given day, they have access to information they can act on.

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Grand Rapids, Michigan

625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546

Chicago, Illinois

Remote offices in Chicago and suburbs


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