Standard Lifters, a manufacturer of high-quality die components for metal stampers, has worked hard to build a loyal customer base by offering innovative solutions and excellent customer service.
Recognizing that their email marketing efforts weren’t reaching key buying influencers with enough precision or frequency to drive additional sales, Standard Lifters asked Blue Flame Thinking for help building a more effective marketing strategy. To solve this challenge, the team created user personas, mapped the buyer’s journey, and designed monthly email marketing campaigns to educate customers and drive more sales.
