BISSELL

BARKBATH™ Product Launch Campaign

BISSELL BARKBATH™ Product Launch Campaign banner image by Blue Flame Thinking

The BISSELL BARKBATH™ is an amazingly convenient, portable and efficient way for dog owners to bathe and groom their four-legged friends at home and on the go.

After a successful Kickstarter campaign, BISSELL, Inc. asked Blue Flame Thinking to keep the momentum and consumer interest going by building awareness with a new product launch campaign and targeted digital media strategy. The team was asked to explore digital marketing strategies beyond mainstream social media and ultimately drive more online and retail sales for BISSELL. We developed a subset of market test activations to take advantage of BISSELL’s unique retail relationships and potential for onsite event activations.

BISSELL BARKBATH™ Product Launch Campaign ad, social and layout design by Blue Flame Thinking
BISSELL BARKBATH™ Video thumbnail by Blue Flame Thinking
BISSELL BARKBATH™ Dog Tail wag by Blue Flame Thinking
BISSELL BARKBATH™ grid of social ad images by Blue Flame Thinking

A Full Multi-Channel Strategy

• Paid search was utilized across brand and product category terms.

• Social displays were created based on lifestyle, interests, geo-targeting and dog ownership status on Facebook and Instagram.

• Retail activations and in-store event marketing support were executed through giveaways, contests and end-cap displays.

• Out-of-Home (OOH) channels and billboard activation were employed.

• Amazon affiliate and influencer research, outreach and engagement were utilized.

Product Awareness Campaign Results

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