The BISSELL BARKBATH™; is an amazingly convenient, portable and efficient way for dog owners to bathe and groom their four-legged friends at home and on the go.
After a successful Kickstarter campaign, BISSELL, Inc. asked Blue Flame Thinking to keep the momentum and consumer interest going by building awareness with a new product launch campaign and targeted digital media strategy. The team was asked to explore digital marketing strategies beyond mainstream social media and ultimately drive more online and retail sales for BISSELL. We developed a subset of market test activations to take advantage of BISSELL’s unique retail relationships and potential for onsite event activations.
