JR Automation
Global Capabilities Brochure
Services
Marketing Strategy, Branding & Design, CopywritingIndustries
Manufacturing MarketingCredits
A world leader in intelligent automated manufacturing and distribution technology solutions, JR Automation invited Blue Flame Thinking to elevate its corporate capabilities brochure. The marketing brochure would need to illuminate JR Automation’s new corporate vision, greatly expanded global footprint, wide-ranging industry knowledge, technology platforms, advanced software and data integration solutions, and outstanding customer support.
Impact With Numbers
To compete on a global stage, JR Automation needed to ensure prospective customers quickly and easily understood its scale. We prominently displayed these key statistics in their marketing brochure, highlighting the company’s global reach.
Emphasizing a Growing Global Presence
New acquisitions put more JR Automation expertise anywhere its prospects are. We suggested strategically positioning this content near the front of their capabilities brochure to immediately capture the attention of manufacturers who value both a broad portfolio of expertise and vendor proximity.
Storytelling on Multiple Scales
The brochure design needed to deliver dense subject matter at consumable levels. Our content and design teams worked to strike a balance to create a visually impactful and informative layout. Infographics and callouts effectively summarize a lengthier narrative to give readers the right amount of information.
Global Leadership at a Glance
JR Automation’s global acquisitions have led to an impressive portfolio of industry and technology capabilities. We summarized them all in an information-rich double gatefold, which creates an indisputable, at-a-glance case for the company’s depth of experience.
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