Art Direction, Creative Concept, Strategy, Content, Design
Also credited: Chop & Hue
The Power of Children
Amway wanted to create a video to address the common misconceptions related to their business model. The business model Amway has used over the decades is quite straightforward.In fact, it’s so simple a child can explain it, so we suggested doing just that.
Real People, Real Products
After auditioning more than 100 children of Amway employees to ensure authenticity, the cameras rolled as the kids explained key points about the business model and the best ways of doing business in general. Interspersed with their answers were subtitles that gave the responses greater context for those adults looking to join Amway as affiliates.
While the main product was a full-length video, care was taken to ensure smaller clips could be used to create content for its social channels and for its affiliates to use on theirs.
Want More Answers?
Check out the full site to learn more about Amway and it’s business model. Amway Answers can be found here.