Using analytics to identify gaps and issues with the user journey, we worked with Fairmont Santrol to improve the effectiveness of its online product catalog.
Sometimes, the amount of time spent on a corporate website can be an indicator that customers are having a hard time finding what they need. In Fairmont Santrol’s case, which has a highly complex product offering, this is exactly what was happening. The company offers a wide range of products across the mining and drilling industries. Each has its own distinct set of attributes and uses. We narrowed the focus to shorten the sales cycle–and site visitors’ frustration—by giving customers a clearer path to purchase.