Website Redesign

Darby Metal Treating new website design

The website’s revamp empowered the client with a modern look, strategically positioning them within the industry. Now, they can effectively educate potential customers and proudly exhibit their world-class services and capabilities.

Darby Metal Treating new website styleguide

The new website advances Darby Metal Treating into the digital era and establishes a cohesive and clean look that elevates its brand – all while highlighting its equipment and facilities.

The BFT team drew inspiration from the Darby Metal Treating logo and used a clean look to modernize the website. Elevated visuals and descriptions helped to emphasize and provide a behind-the-scenes look at the broad scope of service offerings.

Notably, being a women-owned family operation is unique in the metal-treating industry.

The client wanted to showcase its WBENC certification, as well as personify who they are, what they do, and what they stand for as a business. We supported this goal with strong information architecture for easy navigation and SEO ranking.

Darby Metal Treating about us website page

A new About Us section showcases metrics and the Darby Metal Treating management team, highlighting company culture and practices.

The new Request a Quote form is now automated for easy internal routing.

Darby Metal Treating website contact
Darby metal treating new website services

The redesigned Services section showcases industry expertise, as well as a chance for education with a unique pros/cons section, equipment, specifications, and images for each process.

The updated Careers section highlights culture and company core values to encourage recruitment.

Darby Metal Treating new website core values
Darby Metal Treating new website certifications

A vital addition was the Accreditations page. This page is a clear way to share their certifications and accreditations to customers and potential customers, a required element for the specific industries that Darby Metal Treating supports.

Share this Case Study

Grand Rapids, Michigan

625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546

Chicago, Illinois

Remote offices in Chicago and suburbs

Firestarters

Subscribe to our newsletter on LinkedIn

Blue Flame Thinking

© 2024 Blue Flame Thinking