March 22, 2019
Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand…
Nonprofit marketing is about building enduring relationships. Whether you’re advocating for change, helping people through difficult times, or creating access to everyday essentials, engaging with your audience is a critical part of the process. We enjoy partnering with this group of passionate individuals on everything from social media campaigns and messaging strategy to new websites and apps.
Digital marketing is a sure way to engage with your audiences. It provides opportunities to reach new markets and grow existing affiliations. Understanding how to best reach your users in a relevant and empathetic way is the key to success. Working with you to understand your audiences’ unique needs and challenges, we can craft messaging that speaks directly to them and puts your efforts front and center.
For over 55 years, we’ve been developing strategies for a wide range of industries and audiences. We extend this expertise to our nonprofit clients in order to build successful marketing strategies for the vital work they do. Starting with a discovery workshop, we work with you to get a deeper understanding of the needs of your organization and the people who use your services. Then we formulate innovative plans based on our findings, implement the tactics, and refine the campaign’s focus based on the results.
Like you, we have a process that guides our work to ensure we deliver solutions that help you meet your objectives.
This step is all about asking questions and listening to what you have to say. Doing so allows us to glean insights into your goals, audiences, and business messages.
From our discovery session, we build a strategic road map for moving forward.
Next, we bring the strategy to life. Content is written, creative is produced and presented, and development work begins.
Your marketing initiatives should all work together to meet your overarching communications and business goals. It’s important to maintain consistent messaging and branding across your efforts to increase awareness and engagement. That’s why collaborating with a marketing agency that understands the opportunities and challenges within your vertical, and thinks both strategically and tactically, is so important.
Since this is the first touchpoint for many potential users and a destination for returning ones, we appreciate the significance of needing to make an impact, quickly and effectively. We’ll pair compelling imagery with carefully crafted copy to convey just the right message.
Building a nonprofit marketing strategy takes a special approach. Unlike other industries where some common themes apply, each nonprofit and the considerations that go into marketing them are unique. Our team has the experience and ability to create and adapt a tailored marketing strategy to meet your nonprofit organization’s goals.
Whether it’s creating awareness, building membership, or driving fundraising, or sometimes all three at once, a nonprofit’s social media marketing has to do a lot of heavy lifting. Crafting posts that are authentic and cohesive across all campaign types, and work for the specific channel they’re appearing on, is our specialty. We’ll make sure the right people find you with the right messaging at the right time.
Getting in front of the people interested in the services your nonprofit provides takes a targeted email marketing strategy. We’ll work with you to figure out the most important parts of your organization’s value proposition and the best ways to tell that story to your target audience.
A nonprofit’s SEO strategy can help them keep pace with the competition and stand out to create more opportunities. We’ll do a deep dive into your current SEO approach, search out areas for improvement, and create prospects for growth that may have been unknown or overlooked.
It’s important to keep track of a campaign’s performance and whether or not it’s reaching and exceeding its benchmarks. We’ll monitor and report on important KPIs to ensure you are meeting your goals. And if your campaign isn’t performing as it should, we’ll figure out where and how to pivot to get the results we’re after.