Madison Investments asked Blue Flame Thinking (BFT) to rebuild its Funds website to better represent who they are today. Their previous site did not adequately represent their full story and fund offerings and didn’t offer an engaging experience for their financial professional and individual investor audiences.
Madison wanted an improved website that effectively communicated their identity, values, and unique qualities through compelling storytelling. The user interface needed enhancements, including a modern design and intuitive navigation for easy access to information. Additionally, the website didn’t adhere to SEO best practices, presented usability challenges, and lacked full automation of fund data updates.